The Culture Fix

Creative People, Places and Industries

image of The Culture Fix

Cultural and creative sectors and industries are a significant source of jobs and income. They are a driver of innovation and creative skills, within cultural sectors and beyond. They also have significant social impacts, from supporting health and well-being, to promoting social inclusion and local social capital. As national and local governments reconsider growth models in the wake of COVID-19, cultural and creative sectors can be a tool for a resilient recovery if certain longer-term challenges in the sector are addressed. The report outlines international trends with new data, including at subnational scale. It addresses issues in cultural and creative sectors in terms of employment, business development, cultural participation and funding, both public and private. It provides analysis of how these sectors contribute to economic growth and inclusion, taking into account the impact of COVID-19 related crisis on jobs and firms. Finally, it offers recommendations on how to capitalise on the role of cultural and creative sectors in national and local recovery strategies.


Cultural and creative jobs and skills: who, what, where, and why it matters

Cultural and creative employment accounts for up to 1 in 20 jobs in some countries, and up to 1 in 10 in some regions and cities. Cultural and creative professionals can be found in almost all sectors, helping to drive innovation across the economy. While COVID-19 put a dent in longer-term growth in cultural and creative employment, its importance is likely to continue to grow in the future. However, to unleash the full potential of the sector, addressing issues such as high rates of precariousness, persistent skills gaps, diversity and inclusion, and the digital transition will be essential.


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error