The Culture Fix

Creative People, Places and Industries

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Cultural and creative sectors and industries are a significant source of jobs and income. They are a driver of innovation and creative skills, within cultural sectors and beyond. They also have significant social impacts, from supporting health and well-being, to promoting social inclusion and local social capital. As national and local governments reconsider growth models in the wake of COVID-19, cultural and creative sectors can be a tool for a resilient recovery if certain longer-term challenges in the sector are addressed. The report outlines international trends with new data, including at subnational scale. It addresses issues in cultural and creative sectors in terms of employment, business development, cultural participation and funding, both public and private. It provides analysis of how these sectors contribute to economic growth and inclusion, taking into account the impact of COVID-19 related crisis on jobs and firms. Finally, it offers recommendations on how to capitalise on the role of cultural and creative sectors in national and local recovery strategies.


Sectoral perspectives: Music and museums

The music ecosystem is very broad, encompassing the creators (musicians, composers, conductors, songwriters etc.), managers, record companies, music publishers and collecting societies. It also encompasses all those related to the dissemination of music (e.g. radio stations, music stores, online platforms, the live events sector) as well as those involved in the manufacture of music instruments, music technology and merchandise. The music ecosystem also supports other forms of cultural and creative content production, for example through licencing rights to film, advertising and video games, and by employing photographers, designers and marketing experts. Its economic footprint, including at city level, is significant. It generates economic value and job creation throughout value and supply chains, as well as encouraging tourism and contributing to the cultural vibrancy of places.


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