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Measuring the Digital Transformation

A Roadmap for the Future

image of Measuring the Digital Transformation

Measuring the Digital Transformation: A Roadmap for the Future provides new insights into the state of the digital transformation by mapping indicators across a range of areas – from education and innovation, to trade and economic and social outcomes – against current digital policy issues, as presented in Going Digital: Shaping Policies, Improving Lives. In so doing, it identifies gaps in the current measurement framework, assesses progress made towards filling these gaps and sets-out a forward-looking measurement roadmap. The goal is to expand the evidence base, as a means to lay the ground for more robust policies for growth and well-being in the digital era.

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Online social networks

Online social networks and media have become an integral part of the daily life of billions of Internet users. Such platforms, particularly popular with the younger generation, enable individuals to interact with each other through a range of “free” online services. They also enable access to news and to information on a range of goods and services available online while generating advertising revenue for the social networks themselves and incremental revenue for businesses through sales driven by online advertising and influencing consumer purchasing behaviour.

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