OECD Tourism Trends and Policies 2024
The 2024 edition of OECD Tourism Trends and Policies analyses the latest tourism performance and policy trends across 50 OECD countries and partner economies. It takes stock of the tourism economy’s recovery post-pandemic and highlights the need for co-ordinated, forward-looking policies, as challenges remain to build momentum for a more resilient, sustainable and inclusive future for the sector. Evidence on the significance of the tourism economy is presented, with data covering domestic, inbound, and outbound tourism, enterprises and employment, and internal tourism consumption. Tourism policy priorities, reforms and developments are analysed, and examples of country practices highlighted. Thematic chapters provide insights on strengthening the tourism workforce and building the evidence base for sustainable tourism policies.
Also available in: French
Lithuania
Lithuania has faced numerous challenges, including Russia’s war of aggression against Ukraine, which has directly impacted the destination’s resilience and safety image. In 2022 tourism directly generated EUR 1.3 billion, or 2.2% of the country’s GVA. This is an increase compared to the pandemic low of 1.7% in 2020, but below the pre-pandemic level of 2.9%. In 2022, the tourism sector accounted for 47 100 jobs, representing 4.5% of total employment in the country. Travel exports reached EUR 1.7 billion, or 8.5% of total service exports in 2023 and has surpassed travel export in 2019 by 25%.
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