3. Knowledge exchange and collaboration

Across OECD economies, higher education institutions (HEIs) are experiencing a shift in their knowledge exchange activities from a narrow technology transfer perspective towards a much wider one that includes different forms of knowledge exchange. European and North American HEIs have been promoting and implementing a somewhat standardised model of technology transfer, resulting from years of common benchmarking and catering to international standards. With the consolidation of the knowledge economy, many of these are now revisiting their view of the role of HEIs in society and embarking on a transition. HEIs become agents of change beyond that of human capital formation and technology transfer, evolving into promoters of human interaction, social guidance and key facilitators of knowledge exchange and applied knowledge optimisation throughout society (Harrison and Turok, 2017[1]).

To guide such a transition, many OECD-based HEIs can benefit from the experiences of their Latin American counterparts. The wide variety of institutional contexts, including academic, legislative, historic and cultural differences across Latin American HEIs, together with the lesser weight of international standardisation, has led to the implementation of a rich diversity of knowledge exchange trajectories across HEIs in Latin America. As compared to many other OECD contexts that have chosen to standardise HEI knowledge exchange around similar notions and methods, the richness in the diversity of knowledge exchange in Latin America offers many alternatives and experiences that can inspire future development. In addition, many universities in the region have to deal with a less mature innovation system (with less public and private spending on research and development [R&D]) that directly influences their ability to patent or license technology.

This chapter presents the variety of knowledge exchange in Latin America, highlights the experiences, obstacles and alternative approaches to knowledge exchange and comments on the lessons to be learnt from the study of 11 Latin American HEIs.

With the consolidation of knowledge over the last half-century as a primary factor of production (Romer, 1986[2]) and key aspects of social and economic development, the role of HEIs as generators and disseminators of knowledge has placed them at the forefront of many development strategies.

Although consensus is building around the principles of wider knowledge exchange for HEIs, the specifics of how HEIs can transition and implement measures in support of this new way of knowledge exchange are still undefined. As such, the richness of experiences coming from the Latin American HEIs analysed as part of this study offers many clues as to the multiplicity of approaches that can be used but also the obstacles that can hamper such efforts. Most institutions in this study generally implement the same general knowledge exchange axis that can also be found in HEIs throughout OECD countries: licensing, extension and entrepreneurship. However, the knowledge that is exchanged, the motivation stimulating this exchange, the partners involved in the exchange and the methods used to exchange this knowledge are varied and rich in lessons to be learnt. From Chile’s Pontifical Catholic University of Chile (PUC), which has a relatively orthodox but effective technology transfer structure and method; to Argentina’s Siglo 21 Business University (Siglo 21), where knowledge generation is strictly contextualised to include and cater to local specificities so that the HEI is the bridge between technology and the people; to Mexico’s Anahuac University, which has become a key player in the local “social transformation” of the economy as a result of the long-standing humanistic character present in all aspects of the university; to the Technological University of Uruguay (UTEC) that is dedicated to playing a role in changing the technology averse culture of the local ecosystem and convincing policy makers of the importance of investing in technological capacity building. The HEI cases under study all have different dominant approaches to knowledge exchange that differentiates them from the rest. Some of this differentiation will be highlighted in the remaining pages of this chapter.

Most traditional knowledge exchange efforts undertaken by HEIs are unidirectional and are meant to get knowledge generated within the HEI out to society. As such, research publications are a method of transferring knowledge that is mostly unidirectional and typically only accessible to other academic practitioners. Teaching is also unidirectional in nature and, although it may have a somewhat wider potential audience of students, it remains limited in its transfer to core knowledge for undergraduate studies and rarely includes cutting-edge knowledge except in specialised or graduate pedagogy. 

As explained in the first section of this chapter, greater volumes of advanced knowledge must reach society if the economic benefits of a Romer-style knowledge-based economy are to take hold (Romer, 1986[2]). This is one of the motivations that have led HEI institutions, encouraged by policy makers, to give much more priority to the promotion of technology transfer. The objective then became to push technology out of the HEI’s labs and off researchers’ desks into the economy. 

Contrary to what happens in many OECD countries, the patenting and licensing of technologies produced by HEI labs are the exception rather than the norm in many of the Latin American universities studied. The institutional frameworks, formal rules and informal norms, that influence many Latin American universities, especially public ones, place significant constraints on the effective transfer of knowledge through patents and licensing agreements. This has made the entrepreneurial path a much more attractive alternative for “pushing” university-produced technologies and knowledge into the economy. Although knowledge transfer is happening through licensing agreements, with such licensing helping to diversify the revenue stream of much larger private HEIs such as the Monterrey Institute of Technology and Adolfo Ibáñez University (UAI), this is viewed as a much more complicated method of transfer than through university-backed start-ups. Additionally, whereas existing businesses need to adapt themselves to be able to incorporate effectively new knowledge and technology, the clean slate that entrepreneurial ventures offer makes them well suited to exploit commercially university-produced knowledge and innovations. 

Although the entrepreneurial path for the transfer of technology is a valid method for HEIs to use when they prioritise new start-ups, they are excluding existing businesses as recipients of HEI-produced knowledge. Existing businesses must adapt to integrate new knowledge but are often better equipped in terms of market penetration, resources and capabilities to be able to optimise the implementation of the transferred knowledge. There is, then, a balance to be struck between reaping the potential social benefits of preserving employment and market stability through improving the competitiveness of existing businesses because of university-supplied technology transfers and capturing the efficiency of start-up-based transfers. Especially since new venture creation will tend to add output capacity and, therefore, competitive intensity in the market.

Hence, HEIs favouring the entrepreneurial path for the transfer of their technology should also develop an active extension service that connects and exchanges knowledge with the existing business community. For instance, although Colombia’s ICESI University is renowned for its entrepreneurship support, it has also developed very good connections with the local business community, which it uses to transfer research results and university-produced knowledge. The key is to attempt to unify both existing businesses and new ventures within the same networks and promotion efforts. 

Not all entrepreneurship promotion done by HEIs is carried out with the purpose of knowledge and technology transfer. In fact, as set out in the previous chapter, much of entrepreneurship education and promotion by universities is based on capacity building and skills development. HEIs, such as Anahuac University, promote the entrepreneurial initiatives of students with internal and external business incubators and accelerators, but these initiatives are not necessarily exploiting university-developed technologies as the basis of their ventures. It can be argued in these cases that the knowledge transferred mostly comes from the entrepreneurship support technicians offer and therefore transfer their expertise over to these novice entrepreneurs. Colombia’s ICESI has developed a good reputation for its expertise in entrepreneurship support, which it offers to both the university’s students and faculty who want to initiate their own entrepreneurial ventures, irrespective of whether these ventures are based on opportunities from research results or not.

In order to increase the technology transfer outcome of their entrepreneurship support, some HEIs are specifically aiming their entrepreneurship promotion toward their faculty members and researchers. This often takes the form of training in business and entrepreneurship skills offered to faculty. ICESI has offered business and entrepreneurial training for its researchers but these courses are not always popular as researchers are not always attracted to entrepreneurial careers. Nevertheless, increasing business and entrepreneurial knowledge has been observed by HEIs such as Argentina’s S21 to go a long way in helping researchers to better understand and adapt their outputs to business needs, further facilitating its potential for transfer (more on this in the following section). Researchers at Anahuac University were originally found to have little interest in promoting entrepreneurial initiatives. This was in large part the vestige of past stereotypes existing in many OECD countries when it was once ill-viewed to personally benefit from the fruits of institutional research. However, a change in attitude at Anahuac University came about when researchers were put in charge of the incubation activities and entrepreneurship promotion. Greater involvement led to greater understanding and, subsequently, more interest.

An HEI that has been orienting part of its entrepreneurship promotion towards its faculty is USFCar. They observed how the conventional wisdom that academics are entrepreneurially averse is largely false in their case by witnessing increasing interest on the part of their faculty for the many training and venturing opportunities offered to their faculty members. The younger generations of researchers were especially likely to take advantage of these measures.

Another technique historically used to increase the technology transferred through the entrepreneurship support measures promoted by the HEIs is to focus these measures on populations and academic disciplines that are more likely to generate applied and transferable knowledge. For example, the PUC in Chile has developed and implemented a very entrepreneurship-oriented technology transfer strategy largely focused on its engineering school. The many innovations coming out of this school are commercialised through entrepreneurial ventures promoted by students and faculty, but also by external entrepreneurs.

The interdisciplinary nature of technology and knowledge exchanges enriches the quality of its impact (Feng, Liu and Wang, 2022[3]). A more holistic involvement of all knowledge-generating departments of HEIs is a way to ensure not only that a greater proportion of the generated knowledge will reach society but also that a wider spectrum of knowledge and greater scope of beneficiaries from this knowledge can be reached. Historically, innovation and knowledge transfer efforts at the UAI were concentrated on the faculty of engineering. However, recent and ongoing reforms are working to spread these efforts across all areas of the university.

However, the key factor is not so much getting all departments individually involved in technology transfer activities. Rather the cross-disciplinary nature of the transfer efforts is what is often likely to have the greatest impact, as many sources of conceptual knowledge on their own carry very little commercial applicability warranting any transfer demand. Yet, when different disciplines and sources of knowledge are fused together around a coherent theme, their full potential and applicability can be realised. This cross-disciplinary collaboration, however, goes against the structure and culture of most HEIs.

In order to apply a more multidisciplinary technology transfer strategy, many HEIs have had to break down countless cultural “walls” within their organisation. Efforts taken by ICESI to try to introduce greater cross-disciplinarity within knowledge exchange initiatives have proven very difficult to implement and are not very popular amongst their own research community. Similar efforts carried out by the UFSCar, however, showed that despite initially being very difficult to get the different academic areas to communicate, with time, students and younger researchers took over the informal lead of these efforts, which made collaboration and exchange across disciplines at the university much easier.

Over recent decades the missions and activities of HEIs have become more complex and diversified. This is a general trend observed both in OECD countries and worldwide. The scope of higher education has become increasingly globalised, in both its influence and its markets. Many HEIs, both public and private, have seen significant changes in their sources of funding, often within a pressured budgetary context, leading many to search for improved economic performance. Simultaneously, HEIs have experienced greater levels of autonomy. As a result, HEIs across the world have been developing new organisational structures and formats, leading many smaller institutions to fuse and merge in attempts to gain greater market coverage, offer more diversified study options, reach critical masses and greater efficiency. Many others have internationalised by establishing satellite campuses in new countries, either on their own or through collaboration agreements, in order both to gain access to new promising student markets and be able to offer their existing students a differentiated offer of international study destinations.

The result is an often complex multi-campus structure which can be challenging from an administrative perspective. The novelty of this phenomenon in many OECD member countries means that there is a lack of clear guidelines and benchmarks upon which HEI administrations can adapt and build upon. This is especially apparent within the knowledge exchange strategies and policies of multi-campus HEIs. Indeed HEIs face the paradox between the proximity benefits of implementing a decentralised knowledge exchange strategy with a strong smart specialisation focus in each one of the individual campuses or the efficiency and control benefits of implementing a centralised knowledge exchange strategy that follows systematic procedures that offer a more holistic overview of the entire internal HEI system.

The study of Latin American HEIs and the many different approaches that they have turned to in the face of this multi-campus knowledge exchange policy paradox can offer important lessons for OECD HEIs. An exemplar that has had to confront this paradox much before it became an issue for most OECD HEIs is the Monterrey Institute of Technology (TEC). The institute is a huge university system that serves over 94 000 students across 29 different campuses in Mexico and 18 international branches and offices (TEC, n.d.[4]). There once was a much greater level of independence and intercampus competition. Now the culture has shifted to an organisational philosophy that “there is only one TEC”. In terms of structure for knowledge transfer, TEC implements a hybrid structure, which blends centralisation approaches in areas requiring consistency, and local differentiation, particularly in terms of relational capital building and adaptation. The university has a centralised offer throughout the TEC system, with the same general programmes. Programme design and administration are centralised but with a degree of local adaptation, that takes advantage of regional experts and capabilities. The knowledge exchange officers on each campus are encouraged to actively network with local players and agents such as local chambers of commerce, technological parks, incubators and accelerators to create proximity and establish a working relationship at the campus level. This way, TEC aims to better exploit the “potentialities” of each region. Notably, the talent management functions remain centralised mainly to maintain greater consistency and control.

The University of São Paulo (USP) is another of the largest HEI systems in Latin America (over 99 000 students) with one of the largest number of doctoral graduates in the world.1 It has a main campus but also counts on a network of 11 different satellite campuses. The USP is largely decentralised across campuses, with the exception of a number of unified official agreements and legal elements. Official technology transfer offices have recently been opened in all the USP’s academic departments. Prior to that, the centralised transfer agency which existed was not an active internal actor within the USP. The expectation is that the creation of the network of transfer offices will not only decentralise the universities’ knowledge exchange functions but will also facilitate engagement. From industry’s point of view, the decentralisation of the USP’s transfer offices facilitates accessibility and finding a local contact point to engage with. For its part, although the UFSCar agrees that greater decentralisation of its knowledge exchange function may be preferable, it stresses that the complexity of regulations and legal red tape forces it to maintain the centralisation of administrative function within its multi-campus system.

In contrast, the management of knowledge exchange at the PUC is centrally co-ordinated for all faculties. All rules and procedures are unified. The structures of the knowledge transfer “units” are sometimes different across faculties but they connect in terms of policies. Each faculty has an innovation centre that acts as an umbrella organisation overseeing all transfer activities, which are centrally controlled. The Pontifical Xavierian University (Javeriana) in Colombia takes a different approach, whereby the internal knowledge exchange dynamics across campuses are centred on collaboration and balance, with some healthy competition over resources. Because of the strong smart specialisation focus implemented, which aims to focus resources on areas of competitive advantage, certain faculties sometimes feel left out. However, there is an increasing number of transversal cross-campus projects; the competition is therefore not across campuses but rather across researchers.

An interesting approach to multi-campus knowledge exchange policy and structure is implemented at UTEC. UTEC has 11 campuses that are geographically spread across Uruguay. They are a relatively small university system with just under 4 000 full-time students but are experiencing strong growth (UTEC, n.d.[5]). It has a central council with multi-campus participation; however, the management of each campus is decentralised. The UTEC system is not centralised, nor is it localised: it is networked. Intercampus collaborations are often required due to a need for critical mass. The advantage of such a networked structure is that there is a constant flow of resources and capabilities across the intercampus network. The disadvantage is that it is often difficult for actors to access and retain the added value generated by such a structure. The university has very strong links to the private sector leading them to be able to capitalise on the significant intercampus differences in order to capture the contrasts across the territory and ecosystem of each campus. Despite this independence, there are common indicators and goals set to help control and monitor the system. UTEC’s networked model, however, is not easily scalable. There is increasing use of digital platforms for cross-campus co-ordination. These platforms help to align the actions of each campus. Uruguay has good digital connection capabilities, which contribute to the effectiveness of these platforms. These digital platforms were developed by the Centre for Digital Transformation with the assistance of the Massachusetts Institute of Technology (MIT)’s Data Science Department.

Together with the bottom-up forces motivating institutional change, HEIs can also stimulate greater participation and collaboration of staff and faculty in technology transfer initiatives by reforming their evaluation and incentive policies. When the UAI embarked on reforms to transition toward transferable applied research, they triggered internal change by remodelling their academic evaluation criteria, in an effort to move from being “teaching-focused” to “research-focused”. The new evaluation criteria for professors/researchers at the university include extension services, which compensate and incentivise the consultancy and applied research contracts that professors can generate for the HEI. Professors then have a choice between which tracks they prefer to be evaluated upon research, teaching, extension or a mix.

However, in many instances, internal policy or external regulation inhibits HEI researchers from retaining property rights over the knowledge and technologies that they help generate. This tends to act as an important disincentive to the generation of transferable knowledge. In universities such as Anahuac University and ICESI, researchers are found to have little incentive for technology transfer activities and, as a result, are not necessarily oriented towards the business applications of their research.

To help to counter this, researchers at the Javeriana are incentivised based on three factors: publications, spin-offs and created intellectual property (patents). The university has found that establishing patent-based incentives based on a percentage of the revenues generated from the commercialisation of their innovations has been effective in aligning academic production with business needs. Bonuses on patents therefore depend not only on whether these are registered but on whether private demand emerges and effective transfer takes place. To facilitate this, researchers at the Javeriana are incentivised to be involved and participate in the entire transfer process.

The perspective adopted by Monterrey Institute of Technology in order to cater to the multiple roles of professors at the university was to develop four different faculty types: teaching, research, entrepreneurial and extension professors. Whereas the evaluation of teaching professors is mostly based on class hours and teaching evaluations, they are encouraged to be active in external “in-company” training. Research professors are evaluated according to their publications and production of intellectual property (IP). The utility of the patents created is taken into consideration with patents having commercial potential being prioritised. The entrepreneurial professor is a new figure at Monterrey Institute of Technology, meant to cater to those professors who want to exploit institute-generated knowledge through entrepreneurship. This category of professorship, however, is proving complicated to set up for both normative and conceptual reasons, resulting in very few Monterrey Institute of Technology members of faculty having yet adopted this path. Finally, extension professors are tasked as experts and consultants, engaging directly with organisations and corporations. Evaluation indicators for extension professors are based on the number of programmes initiated and the revenues that these programmes generate for the HEI. As an incentive, extension professors earn a monetary complement above their regular wages. As is the case in most HEIs with similar multi-path faculty trajectories, professors are left to choose the path they would like to adopt (being an entrepreneurial professor or following a more traditional path).

Universities like Monterrey Institute of Technology that are implementing greater extension services directed towards responding to corporate needs have seen this line of transfer activity generate significant revenues. For Monterrey Institute of Technology, the revenues generated by the extension activities have made their extension professors the university’s most “profitable” faculty members. The UFSCar is increasingly counting on extension revenues as a source of supplementary income. This HEI is using extension revenues to complement royalties from licensing to foster further innovation from its research departments.

However, consultancy-based extension is mostly focused on large companies and corporations, and public organisations. As a result, many academic disciplines as well as the wider business community and society may be left out from the extension most of the time. This is why universities such as Uruguay’s UTEC have adopted social indicators within the evaluation process of the collaboration activities of their faculty. At Anahuac University, social criteria are present in all aspects of the university including as an integral part of academic evaluations.

Although HEIs are taking ever-greater steps to “push” into the economy the knowledge and technologies generated within their departments and research labs, the target markets may not be able or willing to absorb this knowledge. In general, researchers tend to engage in relatively time-consuming lines of research, with the aim of advancing the frontier of knowledge in specific areas, often disconnected from the market in an immediate or obvious way. Companies, on the other hand, are generally interested in the development of short-term marketable solutions, or the incremental but not radical improvement of their internal processes (OECD, 2021[6])

In response, some HEIs are adopting knowledge development strategies that are much more demand-driven to generate appropriate technologies that better fit the markets’ needs. In this way, HEI technologies are more likely to be “pulled” by businesses, which better ensures the proper transfer of this knowledge into the economy. Several HEIs in Latin America have been historically implementing such a “pull” strategy.2 UFSCar prides itself on the ability to adapt very rapidly teachings and programmes to match the changing needs of the industry and its demands. In the case of Siglo 21, knowledge generation is strictly contextualised to include and cater to local specificities and demands. Because it is not a research university, this Argentinian HEI has focused on practical knowledge with greater local applicability. Most knowledge transfer in their case is demand-based and done through pedagogy in the classrooms or in-company, as well as through the publications of specialised reports and publications. Siglo 21-generated knowledge is also disseminated through events organised by the university and by having an active presence within the popular media and press.

Similarly, developing greater extension services on the part of HEIs is often very useful for building relational capital with the business community. In this way, universities get to understand better market needs in terms of knowledge and technology demands. For Monterrey Institute of Technology, extension services have allowed it to detect needs and be proactive as to the design of new programmes and training, especially those related to training linked to new technologies that are often unavailable in certain regions. The proximity and close exchanges that the HEI is nurturing with the business community are fundamental to being able to design and offer the very best services. They are at the origin of many (applied) innovations and research projects undertaken by Monterrey researchers. The multi-service extension strategy has become very successful for the HEI and is largely the consequence of the reinforcing loop created by the relational proximity derived from its extension services.

The relationship between universities and business is challenging, many Latin American ecosystems reflecting an international trend. Case study universities flagged that in many of their communities; businesses do not perceive universities as credible partners. However, this is not exclusive to Latin America and is a trait common across most OECD countries. Innovation surveys indicate that on average, OECD countries face low rates of collaboration between firms and HEIs in terms of knowledge transfers leading to innovation (Figure 3.1). Most firms manifest a lack of appreciation of the strategic importance of such transfers but also report other obstacles to collaboration with HEIs, including the lack of perceived openness and accessibility of universities. This is often both the cause and result, of a general lack of awareness and exchange across both these communities.

In relative terms, there has not been a historical tradition of collaboration between research and business in many OECD member countries. Lack of trust between the actors, due to lack of prior interaction, knowledge of each other’s activities and the use of different “languages” represent obvious barriers to transfer and collaboration (OECD, 2021[6]). From the perspective of the UAI, the innovation readiness of universities and businesses is not the same. Moreover, according to this university and as noted in the literature in this area, the incentives, agendas and timing of the different actors in the system are often not aligned (Bruneel, D’Este and Salter, 2010[7]). According to the Javeriana, the business community does not understand HEIs and HEIs often do not have sufficient time and resources to be able to cater adequately to local businesses.

The lack of mutual awareness contributes to the foregoing of numerous opportunities that could broaden horizons and strengthen knowledge exchange efforts and the innovation performance of firms. This in turn could increase the impacts of research carried out by HEIs. Siglo 21 tackles this lack of mutual awareness through a “constant interaction strategy” which involves nurturing connections with non-governmental organisations (NGOs), business associations and industry and responding to the specificities of local business communities through the development of partnerships.

Therefore, close ties with the community can become a source of strategic advantage guiding the HEIs’ research and knowledge transfer efforts. HEIs like Siglo 21, which have developed close relationships with local business communities, are positioned better to connect and contribute to updating local business knowledge, introducing them to new topics and new methods. Ultimately, this allows Siglo 21 to be more proactive and detect and introduce innovative issues to the local community. Frequent interactions and interrelations help to build trust and bridge the academic and business communities together. ICESI, for example, is capitalising on its business orientation and prioritising trust building with the local business community, which is fundamental for proper collaboration and connections to take hold. ICESI has reinforced these ties by naming the ex-president of the chambers of commerce as their new provost. For this HEI, close ties not only help transfers but are serving as a means of exchange that is making the university a much closer partner for businesses and a go-to outlet for solutions.

The notion of knowledge exchange, as opposed to mere transfer, refers to relationships between HEIs and their ecosystem that are not unidirectional (neither “push” nor “pull”) or linear but rather interactive and collaborative. In such knowledge exchange relationships, it is not only universities that are relevant to the ecosystem but also the community that is an important source of knowledge for the HEIs. What is more, the co-creation of knowledge, where mixed teams of researchers from HEIs and industry engage in joint knowledge creation, is increasingly recognised as important for strong innovation performance (OECD, 2021[9]).

Connecting HEIs with their local ecosystem potentially benefits the promotion of mutual understanding about what is possible, or impossible, to achieve. Universities need to exchange with their local communities to achieve a place-responsive strategy and a tailored approach to respond to the specific needs of the local communities and avoid replicating models and “best practices”, in a spatially blind way (OECD, 2020[10]).3 A frequent practice within Latin American HEIs is to involve members of industry and representatives from the community to participate in joint orientation committees. Furthermore, the industry is often involved as a participant in curricular programming. More entrepreneurial-oriented HEIs tend to bring entrepreneurs into classes, whilst at the same time; professors in these HEIs are encouraged to get involved in entrepreneurship promotion activities.

Similarly, several HEIs in Latin America, as in many parts of the OECD, have been developing close ties with the private sector by establishing co-operative education programmes. These programmes are based on pedagogy alternating between academic classes and in-company student apprenticeships. Such programmes support the exchange of knowledge between the private sector and academia. Participating organisations benefit by having access to highly skilled labour, the opportunity to learn about the R&D being developed at the university and how this R&D could potentially be applied in their organisation. When a co-operative education student returns to their academic studies, they bring back an understanding of what is of interest to the industry. Professors and faculty hear discussions amongst students and during their courses. In many cases, professors and faculty apply the experience of co-operative education students to their courses and research (OECD, 2017[11]).

Monterrey Institute of Technology, UFSCar and ICESI encourage bidirectional learning and knowledge exchange through their extension services. These HEIs have observed significant research benefits from extension services, which give their researchers direct access to industry. As a result, improved empirical data and observations can be obtained for research whilst, at the same time, research topics tend to better capture and reflect business reality, needs and concerns. For ICESI, the close collaboration with its local ecosystem is helping to develop a needs-based research focus that is delivering more applicable knowledge outputs to local industry and businesses.

In the case of bidirectional knowledge exchange based on research collaboration and technology co-creation between HEIs and private industry, Latin American examples exist but are still scarce. In the absence of strong collaboration, the innovations that come out of HEI labs usually need significant fine-tuning to make them market-ready. The UFSCar sees significant differences between the level of preparedness of the technologies developed at the university and the level needed in order to be effectively commercialised and implemented by industry. Collaboration with industry and private businesses is necessary to mould HEI technologies into tradeable goods and services. However, dealing with the associated legal constraints and confidentiality restrictions is very time-consuming. Establishing a partnership agreement and abiding by the strict compliance norms imposed discourage collaboration with HEIs. This is found to be especially true of small- and medium-sized enterprises (SMEs) and smaller entrepreneurial ventures. The very complicated legislation and internal bureaucracy needed to co-create with HEIs disincentivises SMEs since the process is often more expensive for them than the entire project budget. As a result, collaboration is often accessible only to large corporate groups with the time and resources to deal with the necessary due diligence and red tape. The incubators and accelerators however represent an alternative to connect with start-ups and SMEs to some degree. These facilities provide programmes for start-ups and SMEs, a form of partnership that has fewer legal constraints and confidentiality restrictions.

Co-creation efforts are also often marred in property rights issues. Private businesses that collaborated in technology development or those that develop the applicability of technologies in co-operation with HEIs will require property rights over the technologies that they are adding value. However, the legal obstacles and bureaucracy required for this are often very complicated for private companies to face. According to the USP, business partners view the distribution of intellectual property on the results of potential research collaborations as a deterrent for research collaboration. New rules are therefore being implemented at this HEI that will attempt to bring clearer and more transparent terms regulating the intellectual property distribution when co-creation of innovation through university-industry research collaborations takes place.

Governmental organisations and public administrations also represent attractive knowledge collaborators for many Latin American HEIs. Despite its strong ties with the business community, ICESI admits that its favoured knowledge co-creation partners are public institutions, both from the local and national levels. For example, the university has developed a close relationship with a local hospital, which they report has contributed to the creation and dissemination of knowledge within the community. The disadvantage, however, highlighted by several HEIs collaborating with public administrations on R&D, is that these relationships are habitually affected by political issues.

In some cases, public sector collaborations can take place when there is a lack of demand for innovation transfer coming from the private sector. HEIs need to establish dynamic relationships between researchers and the external community for such research collaborations to take hold and this is very difficult. Both sides need help to get adequate contacts that will complement themselves and form synergies in their knowledge co-creation efforts. Too often, research collaborations with industry depend more on personal relationships between professors and industry partners, than systemised synergic matching. Many HEIs, such as Javeriana University, comment on the significant time and financial resources necessary to invest in suitably establishing the connections required for appropriate research-based knowledge exchange activities to take hold. There is a need for matchmaking, which creates an improved marketplace where both socio-economic problems and HEI-generated technology solutions can meet, but also where the agents from both sides can connect to work towards co-designing and developing new applied knowledge solutions. At Anahuac University, this has been largely solved by the establishment of networking associations that act as intermediates and facilitate matchmaking between research and industry.

In an innovation environment in which business and research actors pursue seemingly different and often conflicting paradigms and goals, intermediaries play a crucial role in connecting actors and facilitating mutually beneficial knowledge exchange processes (Box 3.1) (OECD, 2021[9]).

In order to facilitate and even instigate proper knowledge exchange and fruitful research collaborations between HEIs and their ecosystems, there need to be appropriate linkage and engagement networks. Knowledge intermediaries play very important roles in these networks. Technology centres, clusters, incubators, science and technology parks and specialised providers of professional services around the law, finance and intellectual property rights all represent likely examples of organisations that, under different settings and legal arrangements, help connect different actors and functions in the knowledge exchange system (OECD, 2021[6]).

In the case of much larger Latin American HEIs, these knowledge intermediation functions are often carried out in-house. Specific units within these universities are set up to carry out intermediary roles that help connect supply and demand for different types of knowledge. They also co-ordinate the processes and bureaucracy associated with such exchange. Internal intermediary “centres” are a key presence at the UAI, as a connexion hub for external partners. Being distributed internally within each faculty, these centres are largely mono-disciplinary in nature and have developed into extension offices rather than true knowledge exchange intermediaries. As such, these centres act as a specialised consultancy that mainly push technology out of the UAI labs and facilitates the establishment of “spin-outs” based on UAI-developed technologies. Recent reforms, however, have been implemented to encourage more multidisciplinary collaborations and to make these centres more active facilitators of bidirectional exchange between the university’s researchers and external partners.

At the UFSCar, the points of connection between professors/researchers and external partners mostly originate out of the already existing relational capital of the people involved. Once the intention to collaborate is highlighted, the university’s internal knowledge intermediary agency must then be contacted to process the many required legal and administrative issues, such as confidentiality and property rights agreements. Each campus has its own innovation leader trying to link faculty members with the university’s centralised intermediary agency. Only on occasions when businesses do not have pre-established relationships with a professor will the HEI’s intermediation agency or innovation leaders act as a matchmaker. This is usually limited to larger corporate entities.

There are challenges facing internal intermediaries. Most often, there is a considerable gap between the state of the technology as developed by the HEI’s research labs and the level required to fit the needs of external partners. For legal reasons, a separate area at the UFSCar works with external partners on commercial adaptations. This area is legally and structurally separate from the departments where the technologies originated. As a result, true solution-based co-creation is unlikely and an internal intermediation figure is required to make the link between the different entities involved.

In contrast, the USP’s internal intermediary unit is much more active in bridging the university with its ecosystem. The role of their intermediaries across the university’s decentralised multi-campus network facilitates accessibility and provides multiple local points of contact for businesses to engage better with the university. As with most HEIs, these internal efforts are combined usually with external independent intermediaries under a wide range of configurations and services provided to both HEIs and businesses.

External intermediaries come in many different forms and are likely to offer different types of services (Box 3.1). Some provide space to bring physically HEI researchers and their counterparts from the private sector together to co-work on joint innovation projects, whilst others rely more on their specialised staff to link both these parts together and offer assistance to help strengthen their exchanges. External intermediaries can have a generalist perspective (such as the Fraunhofer Institutes, see Box 3.2) or be limited in scope to only one specific sector of technology. In the same way, some offer a wide menu of services to both HEIs and the private sector, while others are more functionally specialised in aspects such as law, IP or finance and offer this expertise for the benefit of knowledge exchange initiatives.

Some of the benefits of being external and set up as independent organisations – either for-profit private initiatives or non-profit associations and foundations – come from the added operational flexibility relative to the HEI’s internally governed intermediaries. External intermediaries also tend to act in greater proximity with the private sector, allowing them to better appreciate local concerns and capture the ecosystem’s knowledge needs. As a result, external intermediaries understand the level of adaptation required for the effective implementation of HEI-generated knowledge. This can potentially allow them to act as effective “translators” helping researchers and businesses to connect and reach common goals. External intermediaries also tend to sustain a number of simultaneous connections with different research entities, not being limited to a single HEI. This allows some of them to reach a critical mass that permits greater functional or disciplinary specialisation. Depending on their structure, external intermediaries are usually not aiming to “push” any existing HEI technologies onto the market, nor are they looking to simply solve business problems. Rather, they are in the business of setting connections and offering the services that will make these connections transform into impactful knowledge exchange.

In several OECD countries, however, the (over)abundance of these external intermediaries has generated calls for greater co-ordination in order to avoid frequent overlaps in the provision of services and the engendered confusion on the part of intended beneficiaries as to where to turn to for adequate assistance (OECD, 2021[6]). Co-ordinating the operations of diverse knowledge intermediation agents – including knowledge transfer services within universities as well as independent knowledge intermediaries such as technology centres, science and technology parks and clusters – has become a priority for effective knowledge exchange.

However, this phenomenon was not detected during the analysis of the Latin American knowledge exchange ecosystems. In fact, several ecosystems lacked the presence of external intermediaries or have intermediaries that suffered from insufficient resources and professional expertise to be able to reach satisfactorily the knowledge exchange goals that they set for themselves. On the other hand, some external intermediaries found in Latin America are very effective in their tasks and have become key players in orchestrating their entire knowledge exchange ecosystem.

Brazil’s ONOVOLAB is one of these transcendent external intermediaries that has become an essential knowledge exchange player in many parts of the country. As a private entity, ONOVOLAB is the largest independent innovation intermediary based in Brazil, promoting innovation, science, technology and entrepreneurship. They offer physical spaces for innovation and co-creation, as well as a range of professional services including venture capital intermediation, helping link technology spin-off projects to funding. They also host networking and dissemination events that serve to place ONOVOLAB as the critical hub connecting most parts of the knowledge exchange ecosystem to each other.

As a result of ONOVOLAB’s effectiveness, HEIs such as UFSCar have been outsourcing their matchmaking intermediary services. As noted in the previous section, the UFSCar internal intermediary agency mostly offers administrative support and facilitates internal connections but external bridging tasks are mostly delegated to external intermediaries. ONOVOLAB has developed a methodology for better matchmaking external needs with UFSCar knowledge creation. In general, businesses in UFSCar’s ecosystem are not prepared and oriented towards innovation. ONOVOLAB works to break down knowledge barriers limiting businesses and match them to knowledge. The intermediary is implementing a novel approach to innovation in an ecosystem with multiple players. This is helping to break down cultural innovation barriers and facilitate the effective exchange of knowledge between HEIs and their ecosystem.

Connect Bogotá is another significant external intermediary at the root of an effective knowledge exchange ecosystem. Connect Bogotá is a mission-based association of over 60 private, public, academic and government sector organisations aiming to develop, support and implement projects that promote science, technology, innovation and entrepreneurship in the region so as to support its socio-economic transformation. The Javeriana, together with other public and private organisations, is a member of this network. As such, they gain access to a set of benefits and services that can help the university enhance its innovation output, generate valuable connections and exchange with the business community, and strengthen its capacity to exercise collective leadership.

Despite the significant presence of Connect Bogotá within Javeriana University’s knowledge exchange ecosystem, interviews highlight that the HEI still believes that there remains a mismatch between external needs and HEI-supplied technologies, requiring a marketplace where both social/business problems and HEI-generated solutions can meet. External brokers are needed to help bring these parties together. To complement the actions of Connect Bogotá, the university is working on elaborating an inventory of external intermediaries and experts that could give visibility to these actors and help tie some problem-solution knots together.

In this vein, Anahuac University relies heavily on external networking associations to facilitate matchmaking. These associations “walk around” the local economic/industrial community to understand them better and predict the knowledge and recruitment needs of industries for the future. As such, through their prospective use of these external intermediaries, the university has developed a more proactive attitude towards knowledge exchange, with the intermediaries facilitating the bidirectional flow of knowledge that allows this forward-thinking exchange to happen.

In the case of Siglo 21, its “local” rather than “technological” knowledge exchange focus has meant that many external intermediaries present in its ecosystem did not align with the university’s output. Because technology is seldom understood by most in its targeted communities, the university has adopted a leadership role within its ecosystem and has emphasised the importance of vulgarising and adapting HEI-produced knowledge to optimise its value for local industry and the population. In this quest, Siglo 21 has teamed up with several community-based NGOs and business associations to promote knowledge exchange with its local ecosystem. The university has signed several collaboration agreements with these indirect local intermediaries. The close connection with these intermediaries is helping the HEI’s faculty members and students to better adapt themselves to the “language” and needs of local businesses and civil society.

Engagement and collaboration offer opportunities for networking among Latin American universities, helping reduce the fragmentation in higher education systems. A characteristic of the Latin American knowledge exchange system that stands out is the importance of lateral knowledge transfers. Although the phenomenon is also found in other OECD countries, the occurrence of collaborations across different HEIs as part of their knowledge exchange efforts was notable in the analysed Latin American innovation ecosystems. These collaborations go further than simple networking and the exchange of best practices. Often, they are partnerships aimed to either share resources and/or reach greater critical mass to be able to develop further services and establish more effective knowledge exchange ecosystems.

Many of these collaborations originated from resource or service deficiencies within their knowledge exchange ecosystem that HEIs compensated for by joining forces. In this way, when significant public support was removed in Mexico because of the federal administration’s change in priorities, Anahuac University merged its entrepreneurship promotion programmes with those of other HEIs in order not to lose the effectiveness of its outreach.

The Connect Bogotá platform highlights a different approach to lateral knowledge. It brings together a consortium of as many as 25 different HEIs joining forces in order to create synergies and generate a collective impact that could hardly be attained without such collaboration. As mentioned in the previous section, the consortium of HEIs works together with private and governmental representatives in order to “transform Bogotá into the most innovative and entrepreneurial region in Latin America” (Connect Bogota, 2022[13]).

Apart from the impact of the collective goals of such coalitions, there are benefits for each individual participating HEI. The Javeriana has been able to share both experiences and resources across other HEIs, efforts that have been reciprocated to the benefit of the university’s entrepreneurship promotion programmes and outreach. According to the Javeriana, the different universities that are part of Connect Bogotá tend to complement each other. This happens in an atmosphere of “co-opetition”. Whereas the original stance across the different HEIs was one of competition within the region, through Connect Bogotá, it has evolved to set the stage for the collaboration, taking place today for the greater goal of the entire ecosystem. As such, the coalition has helped the Javeriana to establish conversations and facilitated both vertical and lateral connections.

Another common form of lateral collaboration and knowledge exchange among case study Latin American HEIs comes from bridging social capital with international HEIs. The innovation model developed by the Javeriana comes from the University of San Diego, which provided representatives of the Javeriana with insights into the workings behind the method that has been successful for the Californian HEI. The Javeriana not only implemented this method within its own campuses but it shared this knowledge with the other Connect Bogotá HEI members.

A similar dynamic is seen at Anahuac University, which helps public universities with fewer resources to set up knowledge exchange projects. The university uses its international relations and its capacity to develop international networks to tap into new sources of knowledge and bridge these back into the local ecosystem in the form of resources, techniques and methods that they then share with local public universities. A similar practice is found at Siglo 21, which describes itself as an importer and distributor of knowledge coming from afar, into the region. Monterrey Institute of Technology also has a policy of looking outwards and collaborating with other international universities in order to capture new knowledge from abroad that can then be shared nationally. At its origins, the Monterrey model was inspired by MIT and brought to Mexico. Over its history, Monterrey Institute of Technology has then duplicated this model across its different regional campuses spread out throughout the country.

Although the objective of the study presented in this report was not aimed specifically toward the analysis of public knowledge exchange support policy, HEI views of such policy were nevertheless captured. In this regard, there are important country-level, and sometimes regional, distinctions throughout Latin America that prevent any clear generalisation. Yet, there is a common perspective expressed by HEIs across Latin America that, often, public administrations (national and regional governments alike) are not the principal leaders of knowledge exchange efforts within ecosystems. This contrasts with many other public administrations throughout OECD member countries that are increasingly prioritising and emphasising the importance of knowledge exchange, not only through words but also through actions and leadership4 . It is true that it may sometimes be difficult for HEI to appreciate the impacts of public policy and measures whose scope may stretch further than the limited interests of the HEI. However, rarely did the HEIs under analysis identify local, regional or national public departments as prominent figures within their knowledge exchange ecosystem. More often than not, policy was perceived as a source of constraint rather than facilitation.

One clear and noteworthy exception to this, however, is Colombia’s General Royalties system Sistema General de Regalías (SGR) programme. The SGR is primarily a financial support programme, which originally served to compensate territories for the exploitation of non-renewable resources but has since taken on much wider social knowledge appropriation goals. The objectives of the most recent version of the programme5 are to:

  • Create conditions of equity in income distribution through saving for times of scarcity.

  • Distribute resources to the poorest population, generating greater social equity.

  • Promote regional development and competitiveness.

  • Incentivise mining and energy projects (both for small and medium industries and for artisanal mining).

  • Promote the integration of territorial entities in common projects.

  • Promote investment in the social and economic restoration of territories where exploration and exploitation activities are carried out.

This SGR programme complements existing financial transfers directed to research in Colombia. The SGR’s knowledge exchange impact is derived from its efforts to better link the knowledge and innovation created in HEIs with the socio-economic needs of the local ecosystem. On a practical level, regional development plans are developed through civic discussions and participation. HEIs and their research faculty then formulate research proposals that are evaluated and financed according to their contributions to the SGR objectives and the regional priorities as set in their development plan. Because of the amounts of transfers involved and the close co-ordination of national policy, community priorities and HEI research efforts; this programme has had a noteworthy impact on steering the focus of HEI research and knowledge exchange towards applied topics of local importance. The resulting multidisciplinary knowledge output of HEIs has consequently become much more place-based and socially appropriable. Both ICESI and the Javeriana acknowledge that the SGR programme is in part responsible for influencing the greater social orientation of their institutional strategies.

In contrast to this, where access to public funding for HEIs and their researchers has become more constrained, innovation policy has largely shifted away from local social issues towards more revenue-generating corporate extension service delivery. This has been the experience of Monterrey Institute of Technology, which stated that because public funding for the HEI was disappearing, most of its financial resources now came from the private sector.

A public sector programme that was identified as having a positive contribution towards HEI knowledge exchange is Chile’s Production Development Corporation (CORFO) initiative called Engineering 2030, which sees particular engineering schools receive support to align their education and learning environment with societal grand challenges. This programme was identified as having a significant impact on the country’s engineering faculties in terms of both pedagogy and research. From the teaching aspect, the UAI took advantage of the programme to reform significantly its engineering curriculum. With the objective of modernising and transitioning from fundamentals to a more applied curriculum, greater innovation and entrepreneurial training was included in their engineering programmes. They also shortened the length of the HEI’s engineering programmes and developed greater co-operation with external businesses for internships and practice. Executive programmes were added to complement their existing academic-oriented postgraduate engineering courses.

The UAI also took advantage of this programme to transition its engineering research focus by offering greater support for applied research. The PUC also benefitted from the Engineering 2030 support, which they used to team up with Federico Santa María Technical University to instigate internationally recognised research whilst ensuring that the HEI contributes to the social, environmental, political, and economic development of the country.6

The impact of the Engineering 2030 initiative was significant but limited to schools of engineering. Similar reform could amplify the knowledge exchange impact of HEIs by holistically making all disciplines and faculties include incentives to stimulate a more applied approach to higher education and research. Without abandoning fundamental research, introducing greater incentives and strategic orientation for applied research where they do not currently exist has been demonstrated to be an effective policy to stimulate greater knowledge exchange. This is a path that public policies should explore to assist HEIs in their knowledge exchange efforts.

From the perspective of many case study HEIs in Latin America, there is a lack of incentives to adapt and transfer knowledge and connect research to innovation. The main constraints to technology transfer at the USP, from the researchers’ point of view, come from regulatory problems linked to contracts that demand exclusivity over property rights on generated knowledge. This means that much of the knowledge created within the HEI cannot be commercialised or “spun off” through entrepreneurial initiatives or collaborations. From the businesses’ point of view, the imposed distribution of intellectual property on the results of potential research collaborations detracts industry involvement. The big problem for innovation at the USP, therefore, is structure and incentives that are very academic-oriented; the same can be said for many public HEIs in Latin America.

Public legislation is not as much of a limiting factor as the institutionalised constraints implemented by many HEI administrations and regulatory bodies. The law is permissive according to the USFCar but it is very hard to internalise and change the institutional framework and norms to make things more agile and compatible with HEI-business collaborations and exchanges. Internal policy restraints and audits are counter-productive when it comes to promoting innovation, knowledge transfer and commercialisation. At the USP, significant effort and resources are dedicated to legal proofing all initiatives, which slows down procedures, diminishes motivation and disincentivises proactivity and innovation. Nevertheless, many USP faculty are involved in innovation even though no formal incentives are in place.

New policy, however, being brought in by the new management of the USP, is attempting to bring clearer and more transparent terms regulating intellectual property distribution when innovation co-creation through university-industry research collaborations take place. It is hoped that this will significantly change the attitudes towards knowledge exchange and transfer and remove some of the bureaucratic obstacles to HEI-business collaboration. As it stands, many HEI administrations in Latin America are not incentivised to stimulate change that could promote greater knowledge exchange. Internal resistance to change and the need for significant normative reforms means that they often run the strong risk of reprimand if they do not meet established expectations.

In Brazil, innovation legislation put in place in 2016 legally opened up the path for change. However, a larger factor in stimulating change in internal attitudes towards collaboration with industry and establishing a more agile technology transfer system at the USP has been the change in leadership. In response to pressure from students and faculty members pushing for change towards more innovation-adapted governance, the university’s new administration has made innovation its main priority. A new adjunct rector of innovation has been named and this position has been “constitutionalised” to assure permanence and resistance to political shift. Such senior backing is necessary to change and surmount the culturally embedded institutional obstacles to innovation that have set in over a long period. New leadership was required to direct the institution down a more knowledge exchange-friendly path. The USP administration is working to spread an innovation-compatible mentality to all departments. Similar scenarios are playing out throughout the Latin American HEI community.

Greater involvement from public administrations through cross-disciplinary initiatives such as Chile’s Engineering 2030, in conjunction with the HEI administrations, could have a significant impact on encouraging the transition of HEI to more exchange-compatible applied pedagogy and research in Latin America. This could help set clearer objectives and guidelines that would contribute to overcoming existing resistance still present in the internal culture and norms of many HEIs.

Although universities are seeking to improve and reform their internal regulations and norms to become more innovation-friendly, the fiscal system in many countries is also playing a role in disincentivising innovation. It is perceived by some HEIs that public audits and accounting have a public finance optimisation approach rather than one aimed towards maximising innovation output and exchange. From the HEIs’ perspective, both the fiscal legislation and the fiscal inspections and monitoring practices would benefit from public policy reforms that are more compatible with HEIs’ knowledge exchange practices.

At UTEC, they have made use of digital platforms to help co-ordinate and homogenise this monitoring process. Despite the independence of its 11 different campuses, there are common indicators and goals set to help control and monitor the system. This allows for objective-based financing across strategic areas and permits UTEC to more easily present indicators that align with the governmental strategy and correspond to public monitoring criteria. This has contributed to diminishing the burden of fiscal audits and inspections and consequently has facilitated the acquisition of public funds.

The many examples of local adaptation on the part of HEIs to the specificities of their knowledge exchange ecosystem noted in this chapter bear witness to the role that HEIs can have in the promotion of smart specialisation within their territories. Smart specialisation is an approach to regional growth built around existing place-based capabilities. The goal of smart specialisation is not to make the economic structure of regions more specialised (i.e. less diversified) but instead to leverage existing strengths, identify hidden opportunities and generate novel platforms upon which regions can build competitive advantage in high-value-added activities (OECD, 2021[9]). Smart specialisation from the HEIs perspective focuses on building competitive advantage in research domains and sectors where regions possess strengths and leveraging those capabilities through diversification into related activities. A place-based, bottom-up smart specialisation for HEIs would lead it to focus on improving attributes that strengthen desired territorial processes (Capello and Kroll, 2016[14]).

Several Latin American HEIs were deliberately implementing approaches that can be considered smart specialisation strategies, in connection with their knowledge exchange practices, whilst several others were following very similar models to smart specialisation without necessarily naming it as such. The Javeriana is following the principles of smart specialisation to guide its research and exchange orientations. Proximity is an important part of the Javeriana’s smart specialisation strategy. The areas of innovation that are encouraged within the HEI are those that fit the strengths and related capacity-building necessities of the ecosystem. This is reflected in the importance given to being place-based as part of the university’s development strategy.

Argentina’s Siglo 21 is a university with very a strong local orientation in all its activities. Knowledge generation is strictly contextualised to include and cater to local specificities. The focus at Siglo 21 is a community-based commitment rather than smart specialisation as such: they have developed an organisational culture and mind-set oriented towards the HEI’s ecosystem. As a result, the geographic impact of the HEI is widespread in all regions of Argentina where the university is active. Collaborations with community NGOs and the active participation of their students enable the university to reach out to all of the communities in which Siglo 21 students reside.

As part of the USP’s innovation orientation, the university is playing a much more influential role within the different local ecosystems where it has a presence. The university is now taking steps to become a much more active part of the place-based innovation processes of each locality. An example of this is InnovCity, which is a government initiative to transform a key part of the city of São Paulo into an innovation-driven community. The USP’s main campus is centrally located within this InnovCity and, as such, assumes a leading role in its conceptualisation and development.

For its part, UFSCar has had a clear role historically as part of the spatial development of its ecosystem. This has resulted from 50 years of efforts to “connect the dots” since the establishment of UFSCar. As a result of UFSCar teaching and knowledge exchange activities, a critical mass of qualified human capital and related technology industries were established in the region, creating a positive reinforcement loop which has helped to guide the territory’s development path. The demand for qualified human capital in the region has increased because of the profound change in the local ecosystem. The change was gradual and place-specific. The region now has a reputation for technology and not simply one type or source of technology but a mix and variety of knowledge creation and commercialisation. With a high number of technology start-ups being created today, UFSCar is rapidly seeking to adapt teachings and programmes to match the changing needs of the industry and its demands.

Four major macro-level shifts are influencing HEIs and their knowledge exchange ecosystems globally. These are the social responsibility, digital, environmental and entrepreneurial transitions within HEIs, alongside the economy and society in general. The COVID-19 pandemic has accelerated the pace of these transformations in many ways. HEIs in OECD countries and beyond are not only affected by these changes but are called upon to play key roles in instigating, guiding and assisting their ecosystems through these different transitions. An important component of knowledge exchange between HEIs and external actors is how HEIs in a given territory participate and contribute to local development and regeneration. The way HEIs interact with their communities is part of a broader framework where HEIs are perceived as drivers of local socio-economic development.

The first transition, towards greater social responsibility, is one that has been around somewhat longer for HEIs but is also manifesting itself within the business community and society in general. Inclusive of corporate social responsibility, in the case of HEIs, it is often referred to as the “third mission” of higher education. The third mission of higher education goes beyond the education and research functions of universities to include also HEIs as drivers of economic and social development. Actions related to the third mission are associated with local skill development and capacity building, community engagement and entrepreneurship beyond those associated with students, faculty or staff. The knowledge exchange functions of HEIs are influenced greatly by the adoption of such a social mission. Instead of narrow technology transfers for the economic benefits of corporate entities, the third mission implies a much wider interpretation of the knowledge to be exchanged, the reasons motivating the exchange, the method in which it will be exchanged and the receiver that stands to benefit from this exchange.

Anahuac University is a notable example of an HEI that has placed such a third mission as its dominant purpose dictating both its pedagogical and research strategies. All pedagogy at this university must follow five main humanistic principles. Social criteria are used as an integral part of academic evaluations of faculty members in order to guide and prioritise the university’s research output. At the same time, all entrepreneurship initiatives promoted and supported by the university are encouraged to have a significant positive social impact. Social consciousness is therefore at the heart of Anahuac University’s organisational culture, structure and processes. It has established itself as an expert in social responsibility and shares this expertise with businesses and with the local economy, through their award-winning corporate social responsibility (CSR) consultancy and extension services. Anahuac University counts among its many academic faculties, one that is specifically oriented to the study and pedagogy of CSR. As a result, the university has become a key player in the local “social transformation” of the economy within its geographical area of influence. This form of knowledge transfer is highly relevant and can have a local impact on the local ecosystem.

UTEC has also embraced their social mission and has made it a point to attempt to have a positive social impact in the communities in which it operates. The HEI implements social indicators within the evaluation process of its academic faculty. Social action and engagement with the local ecosystem are a core part of the job description of professors, not an additional requirement. Professors are remunerated to encourage them to move close to the university’s campuses outside the capital city and this way become physically part of the communities that are served by UTEC. The work of faculty members at UTEC is very (local-) demand-oriented. All faculty members at the university are trained to identify social and local needs. As a result, they are much more likely to choose to orient their work towards developing solutions to these challenges.

Another noteworthy example is Siglo 21’s focus on humanistic technologies in the promotion of their knowledge development activities. The HEI has given itself the mission of becoming the bridge between technology and the people. One of the outstanding initiatives from the university is the network of social learning centres that the university has set up to reach out to indigenous and remote populations.

The efficiency-driven industrial paradigm that dominated most of the 20th century has given way to one where knowledge and innovation represent the main source of competitive advantage for businesses. Countless industry-dependent territories across OECD countries have been struggling to adjust to the new capabilities required to be competitive in a digitally transformed economy (OECD, 2021[9]). The situation for many incumbent industrial firms, and, by extension, industrial regions, is complicated further by yet another shift in paradigm, brought upon by the data-driven economy and smart production capabilities. This new phase brings potentially fundamental changes to industry. As such, it is often referred to as the fourth industrial revolution (De Propris and Bailey, 2020[16]). Such change is bound to have its effects beyond manufacturing by affecting the operations of all industrial systems, including many Latin American regional economies. Thus, it is more challenging for incumbent businesses to transition towards the conditions required for competitiveness in today’s data-driven context, than it is for new start-ups to adopt these from scratch.

The true challenge in the knowledge and data-driven economy will not come from technology but rather in the ability and skills needed to effectively release the potential of these digital tools (Llinás-Sala, 2020[17]). Even though much attention is given to digital-based advances, human capital will nevertheless be the key to competitiveness. This will increasingly be the case over the coming years in many parts of Latin America as the digital transformation of the entire economy will mean that the demand for such talent will far outweigh its supply (Llinás-Sala, 2020[17]).

In this context, HEIs have a crucial role to play. Not only must universities contribute to the digital transformation of their economy by introducing and developing appropriate technologies and digital tools adapted to the specificities of the local ecosystem, but they must also educate a new generation of digitally savvy graduates who are able to implement and optimise these tools. Similarly, HEIs must be able to provide outreach that will help train or refresh the skillset of workers so that they can better adapt to the consequent change in their work practices. Universities and vocational HEIs should be able to provide advanced digital skills (coding, data analysis) to compete or keep up with other new education providers (such as coding boot camps) that are able to reskill or upskill people in a short amount of time and offer alternative entries to the high technology sector (Navarro and Cathles, 2019[18]). More importantly, HEIs are likely to have a role to play in instigating and driving the digital transition of their ecosystem, as not doing so is likely to contribute to the community being left behind.

Monterrey Institute of Technology has been proactive in this area, as it has been collaborating with community and public administrations to transform perceptions and attitudes towards digitalisation and data technologies. One of the three principal research focuses that Monterrey is pursuing is directly linked to the smart economy and industry 4.0. Monterrey Institute of Technology is also part of an active urban regeneration plan to create the “Distrito TEC” which will become a physical testing ground and pilot base for urban digital development.

Siglo 21 is another HEI in Latin America that has been very proactive in its anticipation of digital changes and its impacts on the locality and its population. The university is active within the community and engages in discussion with many different organisations in relation to technology transition and change, notably the baseline understanding of digitalisation is poor. Siglo 21 sees a role for itself in bringing without everyone’s reach and facilitating access to these technological advancements for industry and the local population. To achieve this, the university works in close collaboration with local chambers of commerce and industrial associations. The goal is to assist the local business community to realise the importance of digitalisation, engage in the adoption of digital tools and improve their digital preparedness.

The third significant macro-level shift that is bound to transform most parts of the economy and society is the environmental transition towards a decarbonised future. Latin America is particularly vulnerable to the effects of climate change, making the region a relevant actor in global mitigation efforts (Climate Transparency, 2019[19]). Many geographical areas of Latin America, important sections of the economy and, consequently, the populations dependent on these industries stand to lose significantly from environmental degradation. The ability of regions to adapt to new environmentally respectful practices and wider changes that are forthcoming because of climate change and resource depletion will be crucial to the competitiveness of many economies throughout Latin America and the livelihoods of many of its inhabitants.

HEIs have an important role to play in this transition. They are often the entry door of knowledge for many regions and as such must become a force for change within their knowledge exchange ecosystem. HEIs have a key role to play in educating their local communities on the threats of climatic change, as well as being an instigator of socio-economic transformation by highlighting and offering opportunities to mitigate and adapt to such change. Not only should HEIs in Latin America be actively prioritising research in their labs aimed towards facilitating the environmental transition but they should also align their extension and outreach efforts to put the environmental transition at the forefront of their knowledge exchange activities.

Unfortunately, this is still a work in progress in HEIs across OECD member countries and very few HEIs in Latin America are giving significant attention to this transition beyond internal research chairs and labs. This macro-level trend has yet to influence the knowledge exchange efforts of HEIs in Latin America and very little is being done in the way of cross-disciplinary implementation of proactive outreach measures to help prepare the HEIs’ local areas of influence. One possible exception comes from the Javeriana, which has set environmental projects as one of three areas of priority in their latest wave of nationally funded (via the General Royalties System, Sistema General de Regalías).

For most of the 20th century, local geographies and their populations played only a marginal role for HEIs. The dominant influences on HEIs operating within their locality, at the time, came from the leading economic perceptions including that of a capital-driven economy (Solow, 1956[20]), economies of agglomeration (Fujita and Thisse, 1996[21]) or knowledge as a factor of production (Romer, 1986[2]). For HEIs, the local community was widely perceived as having only a subordinate contribution to make. This remained the case even with the rise of the entrepreneurial university in recent decades, which added the promotion of knowledge spill-overs to the research and education roles of universities.

However, a form of entrepreneurial society is quickly developing in most OECD economies that offers a new institutional role for HEIs as a leader, promoter and catalyst for this entrepreneurially driven society (Audretsch, 2012[22]). Beyond narrow technology transfer, universities in an entrepreneurial society must make contributing and providing leadership for creating entrepreneurial thinking, actions, institutions and entrepreneurial capital within their local communities a core part of their mandate. This cultural transition, which influences the attitudes and actions of people, organisations and administrations, may be challenged by the traditionalism that often marks communities and their institutions. The scope of action of the university in an entrepreneurial society, therefore, goes beyond its walls and beyond economic considerations, by becoming an active generator of entrepreneurship capital and values, which enhances and celebrates creativity and freedom of inquiry, resourcefulness, the sense of initiative and greater tolerance to ambiguity, innovation and change.

Rather than focused on the creation of new business ventures, the entrepreneurial society is based on a behavioural view of entrepreneurship that can be infused into all aspects of society. From entrepreneurial public administrations, business sectors and civil activism, entrepreneurship then becomes multifunctional and can be oriented to serve better the purpose and vision of the community at large.

As with the other macro-level transitions mentioned, HEIs have an important role to play as facilitators of the transition towards an entrepreneurially driven society. HEI should therefore give themselves the mandate to contribute and provide leadership for creating entrepreneurial thinking, actions, institutions and entrepreneurial capital within their knowledge exchange ecosystems. This mandate can only be effectively carried out with the establishment of a properly adapted and flowing knowledge exchange capacity.

This chapter has already noted many different examples of initiatives and ways in which Latin American HEIs are often using innovative measures that serve to contribute to the entrepreneurial transition of society. Not only are HEIs in Latin America active in entrepreneurial education within and outside its walls (see chapter 2), but universities such as the UFSCar have given themselves the task of training innovative leaders. Many Latin American HEIs, including the Siglo 21, are actively involved in inspiring communities, stimulating entrepreneurial mind-sets and as organisers of entrepreneurial capacity-building events such as Feria 21, bioHakathon and other open innovation events, which spur many new business and social initiatives.

Similarly, UTEC is determined to counter the lack of social initiatives in Uruguay and change the cultural barriers towards innovation. Through education, extension and outreach, the university is aiming to reverse the strong risk aversion amongst the Uruguayan population and include more women in the entrepreneurship and innovation processes. UTEC is leading efforts to lobby the public administration for a long-term political plan to support and promote an entrepreneurial society based on technology and innovation in Uruguay.

In the United States, agriculture and mechanical colleges, often better known as land-grant universities, were provided by the Morrill Act of 1862, which granted land to each state to be used in perpetuity to fund agricultural and mechanical colleges that benefitted local communities in ways that went beyond research and education. Extension services in many instances became intrinsically part of the essence of the communities in the universities’ areas of influence. These have evolved over time and many have seen their extension role diluted with greater priorities allocated to economic transfers and spin-offs. However, examples such as the University of Missouri have kept their extension role alive. These in many instances have evolved in order to adopt an increasing orientation towards entrepreneurship capital building and stimulating the values of an entrepreneurial society.

In conclusion, the richness of experiences and alternative approaches to knowledge exchange in a selection of Latin America HEIs, as presented in this chapter, offers many lessons to be learnt that can serve to guide HEIs across all OECD member countries. This is especially pertinent as several HEIs are currently transitioning their knowledge exchange objectives and methods to match better the changing values of society. The resulting shift to a wider definition of knowledge transfer for HEIs involves multi-participant exchange and a pluri-directional flow of knowledge and applied innovation. The institutional, academic, legislative, historic and cultural variety across Latin American HEIs has led to the implementation of a rich diversity of different knowledge exchange trajectories.

The analysed Latin American HEIs offer many clues as to the multiplicity of approaches that can be used but also the obstacles that can hamper such efforts. Such experience can eventually inspire future development paths for other HEIs leading them to become greater actors of change and transformation within their knowledge exchange ecosystems, especially at the current time, when the countries are looking for clues to revive economic growth after the pandemic.

Recovery will be underpinned by domestic demand and economic diversification. Disruptions in global value chains caused by the pandemic have impacted many sectors and signal the need for more economic diversification and less dependency on international trade. For Latin America, export dependency for manufacturing and high-technology goods has reached its limits. China, the United States and Europe are decreasing their level of interdependence and openness to international trade. Disruptions in international global value chains during the pandemic also underlined the limits of economic interdependence across the production chain. This has accelerated the creation of trade amongst regional partners, creating different hubs across the globe (North America, East and South-East Asia, Europe) (OECD et al., 2021[23]).

There is an opportunity for HEIs to support affected industries and pave the way for new sectors, by leveraging their knowledge transfer strategies. Latin America can take advantage of this current landscape to move forward with regional integration and a diversified productive strategy whereby large firms and SMEs will need to reinvent their production lines and find more linkages with the local ecosystem. Universities can be important partners for firms, providing them with digital and technology capabilities and innovative solutions.

In addition, efforts to promote entrepreneurship should take into account the need to reduce disparities and generate social cohesion in Latin America and sustainable recovery from COVID-19 will require adopting measures that benefit society as a whole. Universities should also pay attention not to exacerbate the digital and social divides in order to continue providing quality education to everyone and not just the elite.

More specifically, universities across the region could consider the following:

  • The legal framework to sustain intellectual property should be improved both at the university level and at the national one. Often, national legislation systems forbid researchers and professors in public to be partners in a start-up, as this would conflict with their status as public employees. Furthermore, based on interviews with representatives from case study universities, technological transfer offices are understaffed and, in particular, would need legal advice to offer support for patent creation and licensing.

  • When possible, universities should increase resources dedicated to knowledge transfer and activities, and provide a dedicated funding stream to avoid depending on public funding. This could be accompanied by an increased allocation of stable public funding allocated to universities. Such funding would enable universities to engage in more long-term collaborative projects with different stakeholders, particularly the business sector.

  • Develop a system of evaluation of impact, to be used as a learning instrument to understand how to improve the performance of entrepreneurial universities in terms of innovation and inclusion. Most universities are measuring their knowledge transfer activities using knowledge performance indicators and output-based indicators (such as number of patents, licenses and spin-offs). Yet universities reported that a lack of a national evaluation framework on knowledge exchange hindered their ability to use harmonised indicators at a country level.

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Notes

← 1. For more information, see https://uspdigital.usp.br/anuario/AnuarioControle.

← 2. Adapting to market needs also has its limits: there is an inherent risk of limiting novel lines of research or a risk of replicating technical services that could be offered by other market players.

← 3. A place-responsive strategy refers to a strategy that responds to the needs of a local community in a given territory.

← 4. See HEInnovate series of national reports from Europe at https://www.oecd.org/cfe/smes/geo-higher-education.htm

← 5. For more information, see www.dnp.gov.co.

← 6. For more information, see https://www.ing.uc.cl/.

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