OECD Tourism Trends and Policies 2020
The 2020 edition analyses tourism performance and policy trends across 51 OECD countries and partner economies. It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic, inbound and outbound tourism, enterprises and employment, and internal tourism consumption. Tourism policy priorities, reforms and developments are analysed and examples of country practices highlighted. Thematic chapters provide insights on preparing tourism businesses for the digital transformation, and rethinking tourism success to promote more sustainable and inclusive tourism development.
Also available in: French
Preparing tourism businesses for the digital future
Digitalisation is changing the way people live, work, and travel, and has opened up new opportunities for tourism businesses to compete in global markets. This chapter examines the impact of digitalisation on tourism, with a particular focus on SMEs. It highlights the important role of government in creating the right framework conditions for the digital transformation of tourism business models and the wider tourism ecosystem, and identifies a number of key policy considerations to foster digital technology uptake and use by tourism SMEs.
Also available in: French
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