OECD Tourism Trends and Policies 2020

image of OECD Tourism Trends and Policies 2020

The 2020 edition analyses tourism performance and policy trends across 51 OECD countries and partner economies. It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic, inbound and outbound tourism, enterprises and employment, and internal tourism consumption. Tourism policy priorities, reforms and developments are analysed and examples of country practices highlighted. Thematic chapters provide insights on preparing tourism businesses for the digital transformation, and rethinking tourism success to promote more sustainable and inclusive tourism development.

English Also available in: French


Tourism is recognised as an important growth sector and contributor to the Finnish economy. In 2017, tourism amounted to 2.6% of Finland’s GDP and tourism consumption reached EUR 15 billion. Tourism exports have grown steadily and amounted to 18% of service exports in 2017 – the third largest service export. Tourism industries directly employed 123 500 people in 2017, equivalent to 5.5% of total employment, and it is estimated that this will reach 164 000 by 2028. Around 28 500 tourism-related businesses, many of which are micro in size, recorded a turnover of EUR 9.7 billion.



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