This chapter sets out strategies for addressing the challenges and opportunities of ageing societies and assesses current policy practices within the OECD. It describes major policy instruments based on an OECD country survey and case studies, and draws upon the recent literature. This chapter suggests six main policy strategies: 1) developing a long-term vision; 2) developing indicators to measure how effectively policies are working; 3) promoting health for all ages; 4) increasing older people’s engagement in the labour market and in social activities; 5) providing affordable housing in accessible environments; 6) redesigning urban areas to increase attractiveness and well-being.