Marketing and Service Quality in Public Transport

Report of the Ninety-Second Round Table on Transport Economics Held in Paris on 5-6 December 1991

European Conference of Ministers of Transport

Faced with mounting deficits, public transport is in search of a new image. Above all, service quality must be

adapted to customer needs. A whole range of possibilities exist to make public transport more appealing: more frequent and punctual service, better equipment, improved customer relations, electronic payment facilities and more convenient connections are just a few of these.

Round Table 92 takes stock of what is happening throughout Europe in this area. By comparing the interesting developments, a new image of public transport is slowly taking shape.

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