Business competitiveness and export performance are increasingly tied to countries’ integration into global production chains and a willingness to open markets to wider imports, according to the international trade in value added database. This database breaks with conventional measurements of  trade, which record gross flows of goods and services each time they cross borders. It seeks instead to analyse the value added by a country in the production of any good or service that is then exported, and offers a fuller picture of commercial relations between nations. See the video for an explanation of trade in value added. TiVA is part of the “Made in the World” initiative.