copy the linklink copied!Czech Republic

copy the linklink copied!Tourism in the economy

The Czech Republic has seen relatively stable but incremental tourism growth in recent years. Tourism accounted for 2.9% of GDP in 2017, while the number of people employed in tourism totalled 238 800, or 4.5% of total employment. Travel exports accounted for 24.5% of total service exports in 2018.

The country welcomed an estimated 36.3 million international visitors in 2018, based on the Tourism Satellite Account. Of these, approximately 39.4% were overnight visitors and 60.6% same-day visitors. Some 10.6 million international tourists stayed in tourism-related accommodation in 2018, up from 10.2 million in 2017 (an increase of 4.4%).

International tourism receipts totalled EUR 6.3 billion in 2018 (up 1.6 % on 2017), while expenditure by Czech residents on outbound trips reached EUR 5.0 billion (up 3.7%), resulting in a positive balance of payments on the travel and tourism account of EUR 1.3 billion.

Residents took a total of 82.6 million domestic trips in 2018, of which 36.9% were tourism trips including an overnight stay. Domestic tourists declined 6.4% in 2018 compared to 2017, after experiencing growth of 6.1% between 2016 and 2017.

copy the linklink copied!Tourism governance and funding

The Ministry of Regional Development is responsible for co-ordinating and setting guidelines in the field of tourism. Within the Ministry, the Tourism Department develops and implements tourism policy, and tourism-related strategies. It undertakes activities to enhance recognition of tourism as an important sector of the national economy and strengthen international co-operation. The Ministry is also responsible for preparing relevant legislation, as well as monitoring and collecting tourism statistics, developing tourism in the regions, and supporting the quality and structure of tourism services.

The Czech National Tourist Board, CzechTourism, is charged with promoting the destination in co-operation with the private sector, and delivering the marketing strategy for tourism products in both domestic and international markets. It is a grant-aided organisation supported by the Ministry whose main partners are regional tourism organisations, municipalities and the private sector.

The organisation of tourism is strongly influenced by the respective administrative systems of the 14 self-governing regions in the country. Co-operation between national and regional tourism organisations is defined by the marketing strategy of CzechTourism and follows a Balanced Scorecard approach, taking into account the perspectives of both stakeholders and residents. The Ministry oversees the negotiation, communication and feedback from the regions on both marketing activities and product development. In each region, a co-ordinator is appointed to harmonise marketing activities of the region’s tourism organisations, working closely with CzechTourism.

The National Collegium of Tourism is the consultative and advisory body of the Ministry. It facilitates co-operation between state departments and agencies, professional associations, the academic sector, unions and other stakeholders. Ad-hoc working groups are established to support the development of tourism policies and programmes.

The budget of the Tourism Department was EUR 9.1 million in 2018, a reduction of 11.3 % year-on-year. CzechTourism’s budget in 2018 was EUR 19.4 million, an increase of 14.8 % against 2017. In addition, EUR 9.7 million was allocated in 2018 to fund the National Support Programme for Tourism in Regions 2017-20.

The budget for tourism has generally been under pressure since 2014, linked with a reduction in EU funding under the operational programme for tourism over the period 2014-20. This has affected investment in tourism infrastructure, marketing activities, statistics and market research.

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Czech Republic: Organisational chart of tourism bodies
Czech Republic: Organisational chart of tourism bodies

Source: OECD, adapted from the Ministry of Regional Development, 2020.

copy the linklink copied!Tourism policies and programmes

The overall objective of the National Tourism Policy 2014-20 is to increase the competitiveness of the tourism sector at national and regional levels, maintain its economic performance while also achieving a balance between economic, socio-cultural and environmental considerations.

Specific aims of the policy include:

  • Building sound institutional structures to effectively implement policy.

  • Enhancing the quality of tourism supply, including measures to assist the business environment.

  • Improving workforce skills.

  • Improving access to tourism markets by service providers.

  • Strengthening the role of tourism in other economic and sectoral policies.

Linked with this, the marketing strategy 2013-20 seeks to expand national product themes and better reflect the potential of regions, including through the promotion of regional products, gastronomy, eco- and agro-tourism, and wellness tourism. A new tourism strategy for the period 2021-30 is currently being prepared.

Current high-priority challenges include raising service quality, improving statistical data and developing a programme to support regional tourism development. Actions to address these challenges include:

Continued implementation of the Czech Service Quality System. This innovative system of certification is primarily aimed at tourism SMEs, to support businesses to improve the quality of their services and gain further expertise. It is undertaken by the Ministry, in co-operation with CzechTourism and different tourism stakeholders.

Implementation of a project on tourism statistics, aimed at improving and expanding statistical data concerning inbound tourism to the Czech Republic. This project includes an inbound tourism survey using mobile derived big data and consists of analysing residual data of mobile operators and thus improving data collection relating to the Czech Republic’s Tourism Satellite Account. It is undertaken by the Ministry in co-operation with the Czech Statistical Office, with results expected in early 2020.

Implementation of the National Support Programme for Tourism in Regions 2017-20, and its sub-programmes: development of basic and supporting tourism facilities, and marketing activities in tourism.

  • Tourism infrastructure sub-programme has supported a wide variety of small scale projects. These are often of a public nature contributing to making destinations more attractive and improving the quality of tourism products and services in the region. Projects include navigation and information systems relating to tourist attractions, tourist rest areas, public toilets, and infrastructure along hiking trails. Projects that complement and widen the overall offer and improve the attractiveness of destinations are prioritised, with success assessed using a broad set of measures reflecting the small scale of the projects financed and difficulties in evaluating the impact on a purely financial or usage measures, especially for public realm projects developing the supporting infrastructure.

  • Marketing activities sub-programme is targeted at destination management organisations, and has brought benefits relating to increased awareness among both domestic and international visitors, enabling marketing of the wider offer, as well as promoting specific tourism products in core destinations.

Co-financing grants for tourism facilities and marketing activities under this programme support the development of regional tourism businesses, with a maximum of 50% of project costs supported with the applicant providing the balance. A wide range of grant recipients are eligible, including regional authorities, municipalities, businesses and not-for-profit organisations, while the sub-programme to support marketing activities is targeted towards destination management organisations.

copy the linklink copied!Statistical Profile

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Czech Republic: Domestic, inbound and outbound tourism

2014

2015

2016

2017

2018

TOURISM FLOWS, THOUSAND

Domestic tourism1

Total domestic trips

76 059

77 817

85 375

90 164 p

82 611 e

Overnight visitors (tourists)

29 412

28 325

30 691

32 562 p

30 476 e

Same-day visitors (excursionists)

46 646

49 492

54 684

57 603 p

52 135 e

Nights in all types of accommodation

20 837

23 807

25 429

26 962

28 754

Hotels and similar establishments

11 716

13 290

14 624

15 897

16 974

Other collective establishments

9 121

10 517

10 805

11 066

11 780

Private accommodation

..

..

..

..

..

Inbound tourism

Total international arrivals

27 166

29 604

32 519

34 701 p

36 268 e

Overnight visitors (tourists)

10 649

11 619

12 808

13 665 p

14 283 e

Same-day visitors (excursionists)

16 518

17 985

19 711

21 036 p

21 986 e

Top markets

..

..

..

..

..

..

..

..

..

..

..

..

..

..

..

..

..

..

..

..

..

..

..

..

..

..

..

..

..

..

Nights in all types of accommodation

35 132

38 341

42 322

44 893 p

46 077 e

Hotels and similar establishments

21 124

22 185

22 694

24 136 p

24 427 e

Other collective establishments

2 460

2 664

2 639

2 692 p

2 931 e

Private accommodation

11 548

13 492

16 989

18 064 p

18 720 e

Outbound tourism

Total international departures

10 141

10 383

10 827 p

11 431 p

12 380 e

Overnight visitors (tourists)

7 393

7 654

7 923 p

8 893 p

9 700 e

Same-day visitors (excursionists)

2 748

2 729

2 904 p

2 538 p

2 680 e

Top destinations

Slovak Republic

941

1 386

1 151

1 271 p

1 504 e

Croatia

785

721

828

850 p

813 e

Austria

570

492

589

657 p

676 e

Italy

553

497

552

636 p

607 e

Greece

291

253

265

371 p

472 e

TOURISM RECEIPTS AND EXPENDITURE, MILLION CZK

Inbound tourism

Total international receipts

158 164

166 448

172 047

178 956

180 150

International travel receipts

141 783

148 995

154 183

162 071

161 907

International passenger transport receipts

16 381

17 453

17 864

16 886

18 243

Outbound tourism

Total international expenditure

107 567

118 530

121 261

128 782

131 879

International travel expenditure

106 721

117 382

120 220

127 210

129 653

International passenger transport expenditure

845

1 148

1 041

1 572

2 226

.. Not available; e Estimated value; p Provisional data

1. Trips from demand side surveys; Nights from supply side surveys.

Source: OECD Tourism Statistics (Database).

 StatLink http://dx.doi.org/10.1787/888934076533

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Czech Republic: Enterprises and employment in tourism

Number of establishments

Number of persons employed

2017

2014

2015

2016

2017

2018

Total

..

225 006

229 197

233 299 p

238 843 p

..

Tourism industries

..

221 691

225 831

229 882 p

235 375 p

..

Accommodation services for visitors

9 307

..

..

..

..

..

Hotels and similar establishments

..

39 042

40 998

41 932 p

42 239 p

..

Food and beverage serving industry

48 778

65 658

66 266

67 936 p

71 256 p

..

Passenger transport

..

..

..

..

..

..

Air passenger transport

..

2 334

2 122

2 163 p

2 295 p

..

Railways passenger transport

..

13 192

13 146

12 899 p

12 616 p

..

Road passenger transport

..

11 627

11 940

12 081 p

12 229 p

..

Water passenger transport

..

50

52

49 p

48 p

..

Passenger transport supporting services

..

3 403

3 643

3 793 p

3 997 p

..

Transport equipment rental

..

117

122

134 p

135 p

..

Travel agencies and other reservation services industry

..

12 341

12 885

12 966 p

13 742 p

..

Cultural industry

..

11 381

11 759

12 060 p

12 525 p

..

Sports and recreation industry

..

2 579

2 682

2 746 p

2 871 p

..

Retail trade of country-specific tourism characteristic goods

..

..

..

..

..

..

Other country-specific tourism industries

..

59 968

60 215

61 123 p

61 421 p

..

Other industries

..

3 315

3 366

3 417 p

3 468 p

..

.. Not available; p Provisional data

Source: OECD Tourism Statistics (Database).

 StatLink http://dx.doi.org/10.1787/888934076552

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Czech Republic: Internal tourism consumption
Million CZK

2017

Domestic tourism expenditure

Inbound tourism expenditure

Internal tourism consumption

Total

..

..

..

Consumption products

120 411 p

164 899 p

292 456 p

Tourism characteristic products

78 222 p

110 456 p

195 824 p

Accommodation services for visitors

16 201 p

31 901 p

55 249 p

Food and beverage serving services

24 595 p

32 908 p

57 502 p

Passenger transport services

15 477 p

33 653 p

49 131 p

Air passenger transport services

9 104 p

29 509 p

38 613 p

Railways passenger transport services

1 040 p

1 171 p

2 211 p

Road passenger transport services

5 202 p

2 973 p

8 176 p

Water passenger transport services

130 p

.. p

130 p

Passenger transport supporting services

3 772 p

4 611 p

8 383 p

Transport equipment rental services

260 p

473 p

734 p

Travel agencies and other reservation services industry

6 967 p

967 p

7 934 p

Cultural services

6 844 p

4 426 p

11 270 p

Sports and recreation services

3 080 p

1 516 p

4 596 p

Country-specific tourism characteristic goods

..

..

..

Country-specific tourism characteristic services

1 027 p

..

1 027 p

Other consumption products

42 189 p

54 443 p

96 631 p

Tourism connected products

42 189 p

54 443 p

96 631 p

Non-tourism related consumption products

..

..

..

Non-consumption products

..

..

..

.. Not available; p Provisional data

Source: OECD Tourism Statistics (Database).

 StatLink http://dx.doi.org/10.1787/888934076571

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