copy the linklink copied!Romania

copy the linklink copied!Tourism in the economy

According to the Tourism Satellite Account, the direct contribution of tourism to GDP in 2017 was RON 23.9 billion, 2.8% of the total GDP, and the tourism sector directly supported 373 074 jobs.

In 2018, Romania received 11.7 million international arrivals at the border, an increase of 7.3% over 2017. International tourists totalled 2.8 million in 2018, the leading source markets being Germany (11.7% market share), Israel (10.0%), and Italy (8.6%), followed by France (6.1%) and the United States (5.9%). The United States market has shown the largest growth from 2017 to 2018, with a 5.3% increase in tourists.

The number of overnight stays by international visitors increased by 0.7% in 2018 compared to 2017, reaching 5.3 million nights. While domestic overnight stays in accommodation units recorded an increase of 6.9% for the same period, to reach 23.1 million nights in 2018.

copy the linklink copied!Tourism governance and funding

Tourism lies under the responsibility of The Ministry of Economy, Energy and Business Environment. The main tourism related fields of activity include:

  • Developing and implementing the national tourism strategy,

  • Promoting Romania as a tourist destination domestically and internationally,

  • Developing destinations and tourist products,

  • Developing tourist related infrastructure,

  • Issuing accommodation and tourism licences as well as controlling the quality of tourism services,

  • Representing Romania to international tourism organisations.

The Ministry collaborates with other ministries, central government bodies, local government and other public bodies. At national level, the Consultative Council for Tourism includes organisations from private sector and academic backgrounds as well as tourism associations representing different destinations in Romania.

The Inter-ministerial Committee for Tourism has an advisory role to facilitate the development of tourism. Its aims are to co-ordinate tourism policies and actions at the national level, monitor sector developments and set strategy. The Committee assembles 16 ministries and 3 institutions from a range of sectors including development, environment, business, education, economy, transport, labour, research, culture, and health.

At regional and local levels, tourist associations bring together interested parties to contribute to the development of tourism for their area. Additionally, 14 representatives from the ministry work with local partners to help implement the national tourism policy. Local administrations assist the ministry in implementing tourism policy. Their responsibilities also include maintaining inventories of tourism resources, developing proposals for annual development programmes, participation in the certification of pedestrian routes and ski slopes, improving the quality of products, and surveillance of tourist activity.

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Romania: Organisational chart of tourism bodies
Romania: Organisational chart of tourism bodies

Source: OECD, adapted from the Ministry of Economy, Energy and Business Environment, 2020

copy the linklink copied!Tourism policies and programmes

The 2018 National Tourism Development Strategy was developed with the support of the World Bank, and is built upon previous related documents, such as the National Tourism Development Master Plan for Romania 2007-26, which was developed in collaboration with the UN World Tourism Organization.

The vision of the National Tourism Development Strategy is for Romania to be a well-known premier, year-round tourism destination by 2030, focussed on unique cultural and natural heritage, and world-class customer service. The Strategy is based on four operational objectives:

  • Improve the connectivity and quality of tourist infrastructure,

  • Support the private sector innovation,

  • Enhance the quality of visitor experiences and services at destinations,

  • Strengthen tourism policy-making capacity, increase digitalisation and better align marketing mechanisms and campaigns.

Two key priorities are identified in the National Tourism Development Strategy:

  • Better capturing visitor spending at tourism sites which are insufficiently developed and difficult to access, and improve the consistency and quality of the visitor experience and service across destinations.

  • Attract higher-value tourists to the country through stronger tourism policies, improved market segmentation and greater visibility of the country in international markets.

Another policy document, the Master Plan for Tourism Investments, takes account of the two sectoral strategies; the National Strategy for Ecotourism Development and the Master Plan for the Development of Balneary Tourism.

The National Strategy for Ecotourism Development is planned for the period 2019-29, and it has the general objective of creating the conditions for ecotourism development in natural protected areas, by developing a network of certified eco-tourist destinations and by creating competitive eco-tourist products for national and international markets. Key areas of focus include the development of institutional and associative organisations, tourist infrastructure and land management, education and awareness raising, human resources development, and private sector and local development.

The Master Plan for the Development of Balneary Tourism, is based on the implementation of an innovative approach and of a public- private partnership, supporting the development of health tourism. It has the final aim of providing an innovative positioning regarding a new green balneary tourism product.

To stimulate business development, in 2018, the Government reduced the VAT rate for tourism services from 9% to 5%. The reduced rate applies to accommodation within the hotel sector, and sectors with a similar function, including land rentals for camping, restaurant and catering services, the use of sports facilities, and access to fairs, amusement parks and recreational parks.

In 2018, the Romanian government launched a travel voucher scheme as an incentive for employees, with the aim of encouraging domestic tourism and tackling seasonality. The travel vouchers, which come in the form of printed tickets or electronic cards, can be used in any Romanian destination for accommodation, transport, spas and wellness services, food and beverages, and entertainment.

Tourist packages purchased with travel vouchers must include at least one overnight stay in any affiliated accommodation unit certified by the ministry. The vouchers are valid for a period of one year from the date of issue, and can hold a maximum value of the equivalent of EUR 300 per employee. The travel voucher policy has been a success so far, contributing to increasing domestic tourism and the scheme is planned to continue into the future.

copy the linklink copied!Statistical Profile

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Romania: Domestic, inbound and outbound tourism

2014

2015

2016

2017

2018

TOURISM FLOWS, THOUSAND

Domestic tourism1

Total domestic trips

50 084

52 762

46 986

51 253

52 085

Overnight visitors (tourists)

15 840

16 194

15 015

16 444

16 461

Same-day visitors (excursionists)

34 244

36 568

31 971

34 809

35 624

Nights in all types of accommodation

16 468

18 985

20 463

21 648

23 144

Hotels and similar establishments

13 813

15 649

16 833

17 442

18 481

Other collective establishments

2 655

3 336

3 629

4 206

4 663

Private accommodation

..

..

..

..

..

Inbound tourism

Total international arrivals

..

..

..

..

..

Overnight visitors (tourists)

1 912

2 234

2 471

2 749

2 785

Same-day visitors (excursionists)

..

..

..

..

..

Top markets

Germany

234

267

282

324

326

Israel

139

219

252

293

277

Italy

185

211

234

241

240

France

124

134

146

167

171

United States

113

130

138

157

166

Nights in all types of accommodation

3 762

4 460

4 812

5 268

5 305

Hotels and similar establishments

3 504

4 100

4 400

4 800

4 854

Other collective establishments

259

360

412

468

451

Private accommodation

..

..

..

..

..

Outbound tourism

Total international departures

11 307

11 153

9 895

10 446

10 469

Overnight visitors (tourists)

11 021

10 988

9 782

10 354

10 361

Same-day visitors (excursionists)

286

165

113

92

108

Top destinations

Turkey

105

99

103

140

197

Bulgaria

86

111

133

139

164

Greece

106

137

136

163

161

Spain

56

60

65

56

71

Italy

37

47

52

52

69

TOURISM RECEIPTS AND EXPENDITURE, MILLION USD

Inbound tourism

Total international receipts

2 225

2 097

2 170

2 945

3 184

International travel receipts

1 827

1 711

1 734

2 522

2 752 e

International passenger transport receipts

398

386

436

423

432

Outbound tourism

Total international expenditure

2 641

2 330

2 463

4 038

5 048

International travel expenditure

2 417

2 058

2 135

3 468

4 282 e

International passenger transport expenditure

224

272

328

569

766

.. Not available; e Estimated value

1. Trips from demand side surveys; Nights from supply side surveys.

Source: OECD Tourism Statistics (Database).

 StatLink http://dx.doi.org/10.1787/888934078794

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Romania: Enterprises and employment in tourism

Number of establishments1

Number of persons employed2

2017

2014

2015

2016

2017

2018

Total

..

..

..

..

..

..

Tourism industries

46 112

349 375

342 755

371 696

373 074

..

Accommodation services for visitors

7 719

50 035

39 767

45 282

44 584

..

Hotels and similar establishments

7 719

..

..

..

..

..

Food and beverage serving industry

17 213

111 812

126 420

144 122

142 207

..

Passenger transport

8 960

131 894

123 046

125 039

125 078

..

Air passenger transport

51

5 938

7 781

6 902

5 896

..

Railways passenger transport

34

37 228

36 203

40 810

32 708

..

Road passenger transport

8 812

86 824

76 091

75 153

82 378

..

Water passenger transport

63

1 904

2 971

2 174

4 096

..

Passenger transport supporting services

..

..

..

..

..

..

Transport equipment rental

522

1 013

607

100

710

..

Travel agencies and other reservation services industry

2 367

14 707

13 769

14 456

16 301

..

Cultural industry

1 401

15 427

13 981

15 470

18 027

..

Sports and recreation industry

4 439

24 487

25 165

27 227

26 157

..

Retail trade of country-specific tourism characteristic goods

3 491

..

..

..

..

..

Other country-specific tourism industries

..

..

..

..

..

..

Other industries

..

..

..

..

..

..

.. Not available

1. Data refer to number of enterprises.

2. Data refer to number of employees.

Source: OECD Tourism Statistics (Database).

 StatLink http://dx.doi.org/10.1787/888934078813

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Romania: Internal tourism consumption
Million RON

2017

Domestic tourism expenditure

Inbound tourism expenditure

Internal tourism consumption

Total

..

..

..

Consumption products

14 509

4 465

18 974

Tourism characteristic products

13 392

3 775

17 167

Accommodation services for visitors

6 095

1 505

7 600

Food and beverage serving services

2 038

814

2 852

Passenger transport services

3 125

1 108

4 233

Air passenger transport services

1 385

855

2 240

Railways passenger transport services

948

49

996

Road passenger transport services

788

182

970

Water passenger transport services

5

22

27

Passenger transport supporting services

..

..

..

Transport equipment rental services

411

125

536

Travel agencies and other reservation services industry

1 167

15

1 182

Cultural services

123

72

195

Sports and recreation services

433

137

570

Country-specific tourism characteristic goods

..

..

..

Country-specific tourism characteristic services

..

..

..

Other consumption products

1 116

691

1 807

Tourism connected products

..

..

..

Non-tourism related consumption products

..

..

..

Non-consumption products

..

..

..

.. Not available

Source: OECD Tourism Statistics (Database).

 StatLink http://dx.doi.org/10.1787/888934078832

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