copy the linklink copied!Brazil

copy the linklink copied!Tourism in the economy

Tourism in Brazil accounts directly for 3.1% of GDP, rising to 9.6% if indirect effects are also included. The sector supported 2.1 million jobs in 2018, which accounts for 2.5% of total employment.

In 2018, international tourist arrivals reached 6.6 million, a marginal increase of 0.5% from the previous year, and spent BRL 21.2 billion. Argentina, was the largest source market with 2.5 million tourists (37.7% of the total), followed by the United States (8.1%), Chile (5.9%), Paraguay (5.4%) and Uruguay (5.3%). The five primary source markets demonstrated varying levels of growth in 2018. Forecasts suggest consistent growth of over 2% per year during the period to 2023.

With over 206 million trips in 2015, the domestic market has high potential for growth. The majority of Brazilians choose domestic destinations for their holidays, including carnival and summer breaks. The main destinations are the Northeast, followed by the Southeast and South regions.

copy the linklink copied!Tourism governance and funding

The Ministry of Tourism was established in 2003 with a wide role that includes the cross-governmental co-ordination of tourism, planning and research, marketing and promotional activity, regulation, training and education, as well as the development of new products and related infrastructure.

This Ministry overseas two national bodies, the National Council of Tourism, which is responsible for strategic direction and bringing together tourism interests, and the National Forum of State Secretaries and Directors of Tourism which is made up of a representative of state tourism boards. These legally independent regional bodies develop and market tourism in their regions.

copy the linklink copied!Tourism policies and programmes

In 2017, the Government approved the National Tourism Plan 2018-2022 with the ambitious aims to increase annual international visitor arrivals from 6.6 million to 12 million, create 2 million jobs and encourage 40 million residents to travel domestically. Current challenges faced by the Ministry are the costs and regulatory burden on tourism businesses and the need to encourage regional development.

The Plan sets out a programme to strengthen regional tourism development and recognises the importance of quality improvement, innovation and sustainability. These combine to facilitate a responsible tourism that draws on local attributes such as crafts, culture and cuisine and encourages community development to be sustainable and inclusive. An example is the Investe Turismo Programme (see box).

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Brazil: Organisational chart of tourism bodies
Brazil: Organisational chart of tourism bodies

Source: OECD, adapted from the Ministry of Tourism, 2020

The Plan has further developed the priorities set out in the Brazil Plus Tourism Plan launched in 2017 which aimed to improve product in key destinations and regions.

A range of measures to stimulate and deregulate the tourism sector is underway including:

  • Improvements to accessing credit and the development of new finance mechanisms to assist all types of tourism development projects which has attracted 118 new proposals with a total value of BRL 4.3 billion,

  • A visa waiver programme for tourists from Australia, Canada, Japan and the United States, as well as extensions to the length of visas for certain workers,

  • A study amongst Mercosur partners to establish a mutual acceptance system, to permit entrance in all countries with a single visa,

  • Improvements to air access with the approval of the Open Skies policy with the United States and authorisation for the entry of low-cost airlines into the domestic market,

  • A new Argentina-Brazil airway policy consolidating around 200 flights per week connecting several destinations and increasing flight frequencies by up to 30%,

  • Import tax exemptions for certain tourism products, such as theme parks, where specialist equipment cannot be sourced nationally. It is estimated this exemption will encourage tourism investment of BRL 1.9 billion and create 56 000 jobs over the next five years,

  • A close partnership between the Ministry of Tourism and the Ministry of Education to drive up the volume of participants for vocational training to 193 000 people under the national programme,

  • Action to raise awareness of the regulatory requirements of tourism service providers – this saw a 21% increase in the number of companies registered on the national system.

Marketing activity continues to be prioritised to ensure continued growth. A new focus is to attract international events. It is estimated this could have generated 12 000 new inbound visitors and have a value of BRL 97 million during 2019. A major emphasis to attend international tourism fairs continues, an activity which is expected to underpin sales of USD 54.2 million over the next year.

A core priority of the Plan is the transformation of Embratur (the Brazilian Tourism Promotion Body – attached to the Ministry) into an Agency with a more flexible delivery structure. The related Federal Provisional Act was signed by Government in late November 2019 with Statutes published in December). This includes creating special tourism investment zones that can attract foreign investment, continue to improve regional connectivity, and stimulate more competition in the aviation sector.

Set out in recent law, Brazil has exempted visa requirements for residents of Australia, Canada, Japan and the United States, starting in June 2019. The four countries benefitting from the visa waiver were part of a previous pilot project that also enabled an electronic visa for anyone wishing to visit Brazil. The policy has resulted in a 35.2% increase in the number of visas issued to citizens of these markets, both e-visas and traditional, which represents significant potential foreign exchange income.

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Developing a network of Brazil’s touring routes

The Investe Turismo Programme, in partnership with Embratur and Sebrae Nacional, (the Government agency which supports small business growth) aims to accelerate regional development, increase quality, boost competitiveness and generate jobs in tourism by developing 30 strategic tourist routes covering 158 municipalities across all of Brazil’s states. A Tourism Heritage Management policy, using the creation of Special Areas of Tourist Interest to attract investment, is also part of the new programme. Partnership agreements have been signed with Brazil’s neighbours regarding integrated itineraries and concessions for tourism service providers in national parks. Initial investment will amount to BRL 200 million.

Each route will receive a package of support covering four themes that aim to:

  • Strengthen governance along each route with robust public / private sector partnerships,

  • Improve and innovate existing tourism services and attractions, with a focus to support new micro / small tourism enterprises,

  • Attract investment and support access to financial services for both existing and new enterprises together with potential investors, and

  • Provide tourism marketing support to effectively target national and international markets.

The scale of this Programme is designed to be transformative of the way Brazil's positions itself as a tourism destination – both to Brazilians and to the wider world. The programme is designed to provide the framework to enable national investment in visitor attractions, provide strong products that can help reposition Brazil’s image, and inform the development of a number of Smart Tourism destinations that respond to the demands of new customers using new technologies. Research will support the project and a set of indicators will be agreed to ensure that each route is developed in the most sustainable way possible.

copy the linklink copied!Statistical Profile

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Brazil: Domestic, inbound and outbound tourism

2014

2015

2016

2017

2018

TOURISM FLOWS, THOUSAND

Domestic tourism

Total domestic trips

..

..

..

..

..

Overnight visitors (tourists)

..

..

..

..

..

Same-day visitors (excursionists)

..

..

..

..

..

Nights in all types of accommodation

..

..

..

..

..

Hotels and similar establishments

..

..

..

..

..

Other collective establishments

..

..

..

..

..

Private accommodation

..

..

..

..

..

Inbound tourism

Total international arrivals

..

..

..

..

..

Overnight visitors (tourists)

6 430

6 306

6 547

6 589

6 621

Same-day visitors (excursionists)

..

..

..

..

..

Top markets

Argentina

1 744

2 080

2 295

2 622

2 498

United States

657

576

570

475

539

Chile

337

306

312

342

387

Paraguay

294

302

317

337

357

Uruguay

224

267

284

328

348

Nights in all types of accommodation

..

..

..

..

..

Hotels and similar establishments

..

..

..

..

..

Other collective establishments

..

..

..

..

..

Private accommodation

..

..

..

..

..

Outbound tourism

Total international departures

..

..

..

..

..

Overnight visitors (tourists)

9 617

9 478

8 872

10 610

10 733

Same-day visitors (excursionists)

..

..

..

..

..

Top destinations

United States

2 264

2 228

1 725

1 912

2 209

Portugal

562

605

690

981

1 117

Argentina

1 082

963

1 084

1 247

947

Chile

408

456

439

545

589

Spain

441

456

373

468

559

TOURISM RECEIPTS AND EXPENDITURE, MILLION USD

Inbound tourism

Total international receipts

7 404

6 254

6 613

6 175

6 320

International travel receipts

6 843

5 844

6 024

5 809

5 917

International passenger transport receipts

562

410

589

366

403

Outbound tourism

Total international expenditure

29 998

20 356

17 068

22 991

22 227

International travel expenditure

25 567

17 357

14 497

19 002

18 263

International passenger transport expenditure

4 431

2 999

2 571

3 990

3 963

.. Not available

Source: OECD Tourism Statistics (Database).

 StatLink http://dx.doi.org/10.1787/888934078205

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Brazil: Enterprises and employment in tourism

Number of establishments

Number of persons employed1

2018

2014

2015

2016

2017

2018

Total

..

..

..

..

..

..

Tourism industries

252 616

2 046 469

2 079 450

2 129 506

2 128 041

2 133 822

Accommodation services for visitors

29 569

341 700

346 472

318 523

312 628

315 481

Hotels and similar establishments

..

..

..

..

..

..

Food and beverage serving industry

184 089

1 083 971

1 124 364

1 201 038

1 216 988

1 233 881

Passenger transport

18 327

447 369

433 893

436 751

469 424

453 943

Air passenger transport

633

61 702

58 824

52 342

51 874

50 136

Railways passenger transport

..

..

..

..

..

..

Road passenger transport

12 238

378 875

368 876

377 477

363 720

355 246

Water passenger transport

578

6 792

6 193

6 932

7 514

7 935

Passenger transport supporting services

..

..

..

..

..

..

Transport equipment rental

4 878

40 734

44 515

44 181

46 316

40 626

Travel agencies and other reservation services industry

11 908

96 871

92 745

91 322

91 370

90 968

Cultural industry

8 723

35 824

37 461

37 691

37 631

39 549

Sports and recreation industry

..

..

..

..

..

..

Retail trade of country-specific tourism characteristic goods

..

..

..

..

..

..

Other country-specific tourism industries

..

..

..

..

..

..

Other industries

..

..

..

..

..

..

.. Not available

1. Data refer to number of jobs.

Source: OECD Tourism Statistics (Database).

 StatLink http://dx.doi.org/10.1787/888934078224

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