Unpacking E-commerce

Business Models, Trends and Policies

As digital transformation has accelerated, the e-commerce landscape has become increasingly dynamic. New players have emerged at the same time that established actors have taken on new roles; some barriers to e-commerce at the firm, individual and country levels have been overcome, while other barriers have emerged. Innovative business models have transformed buyer-seller relationships and pushed out the frontier of what is possible to buy and sell online. This report analyses new and emerging e-commerce business models, examines e-commerce trends along a range of dimensions, and offers new insights on the policies needed to exploit the opportunities and mitigate the challenges of unlocking the potential of e-commerce for all.

06 Jun 2019 114 pages English

https://doi.org/10.1787/23561431-en 9789264689626 (HTML) 9789264963399 (EPUB) 9789264784185 (PDF)

Author(s): OECD