OECD Digital Economy Papers

The OECD Directorate for Science, Technology and Innovation (STI) undertakes a wide range of activities to better understand how information and communication technologies (ICTs) contribute to sustainable economic growth and social well-being. The OECD Digital Economy Papers series covers a broad range of ICT-related issues and makes selected studies available to a wider readership. They include policy reports, which are officially declassified by an OECD Committee, and occasional working papers, which are meant to share early knowledge.

English, French

Understanding online consumer ratings and reviews

This paper takes stock of recent developments related to online consumer ratings and reviews and their effects on consumer behaviour. It provides an overview of key consumer benefits and risks associated with user-generated feedback, and identifies consumer policy challenges, including misleading and deceptive practices, a lack of accuracy, and consumer biases. It also points to issues for further consideration by consumer policy makers and enforcement authorities, as well as businesses and consumer organisations.


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