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Measuring the Digital Transformation

A Roadmap for the Future

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Measuring the Digital Transformation: A Roadmap for the Future provides new insights into the state of the digital transformation by mapping indicators across a range of areas – from education and innovation, to trade and economic and social outcomes – against current digital policy issues, as presented in Going Digital: Shaping Policies, Improving Lives. In so doing, it identifies gaps in the current measurement framework, assesses progress made towards filling these gaps and sets-out a forward-looking measurement roadmap. The goal is to expand the evidence base, as a means to lay the ground for more robust policies for growth and well-being in the digital era.

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Roadmap: The Internet as a source for statistical data

The Internet has become an indispensable infrastructure for economies and societies. An ever growing share of economic transactions, communication and information supply takes place online. Many of these online actions leave digital “footprints” that can be observed using tools that scan, gather, interpret, filter and organise information from across the Internet, providing a foundation for the use of the Internet as a statistical data source (IaSD). Online data may be of use in combination with, or as a substitute for, data collected by traditional instruments such as statistical surveys or off-line administrative sources. For example, online retailers’ websites can be a useful source of information about prices while social media may provide information related to employment, population or societal wellbeing.

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