Measuring the Digital Transformation
A Roadmap for the Future
Measuring the Digital Transformation: A Roadmap for the Future provides new insights into the state of the digital transformation by mapping indicators across a range of areas – from education and innovation, to trade and economic and social outcomes – against current digital policy issues, as presented in Going Digital: Shaping Policies, Improving Lives. In so doing, it identifies gaps in the current measurement framework, assesses progress made towards filling these gaps and sets-out a forward-looking measurement roadmap. The goal is to expand the evidence base, as a means to lay the ground for more robust policies for growth and well-being in the digital era.
E-consumers
E-commerce can substantially widen the choice of products available to consumers, as well as increasing the convenience of the shopping experience. In 2018, 64% of all OECD Internet users made a purchase online, up from 48% in 2010. Although online sales still represent a limited share of business’ revenue (17% in EU countries), e-commerce has significantly disrupted traditional distribution channels for some products.