1887

OECD Science, Technology and Industry Working Papers

The OECD Directorate for Science, Technology and Innovation (STI) leads OECD research on the contribution of science, technology and industry to well-being and economic growth. STI Working Papers cover a broad range of topics including definition and measurement of science and technology indicators, global value chains, and research on policies to promote innovation. These technical or analytical working papers are prepared by staff or outside consultants to share early insights and elicit feedback.

English

Artificial intelligence companies, goods and services

A trademark-based analysis

This work proposes an experimental methodology to identify and measure artificial intelligence (AI)-related trademarks. It aims to shed light on the extent to which (new) companies and products appearing on the market rely on, exploit or propose AI-related goods and services, and to help identify the companies and organisations that are active in the AI space. The paper finds evidence that AI-related goods and services have expanded in consumer markets in recent years. Companies and other economic agents appear to register AI-related trademarks primarily to protect computer-related products and/or services, especially software, audio-visual devices and for analytical purposes. Important trademark activities related to AI also emerge in the education space, with AI-related keywords being frequently associated with educational services as well as classes, publications, workshops and online material.

English

Keywords: markets, goods and services, trademarks, Artificial Intelligence
JEL: L25: Industrial Organization / Firm Objectives, Organization, and Behavior / Firm Performance: Size, Diversification, and Scope; O31: Economic Development, Innovation, Technological Change, and Growth / Innovation; Research and Development; Technological Change; Intellectual Property Rights / Innovation and Invention: Processes and Incentives; O34: Economic Development, Innovation, Technological Change, and Growth / Innovation; Research and Development; Technological Change; Intellectual Property Rights / Intellectual Property and Intellectual Capital
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