TPO Best Practices

Strengthening the Delivery of Trade Support Services

image of TPO Best Practices

Successive World Conferences of TPOs have sought to debate, identify and document best practice for TPOs. Delegates at the Fourth World Conference of TPOs in Beijing, in May 2002, thought that we should have a mechanism for a frequent exchange of best practice information. Since then, ITC has invited TPOs around the world to contribute their best practice examples. The response has been very encouraging: some 38 TPOs responded and 42 best practices were selected from 22 TPOs for this publication.

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National branding

It is said that ‘a rising tide lifts all vessels’, and in much the same way it is thought that a good national image helps with all economic development activity. As a result, national branding has become a feature of government policy in many countries. As major national promotional agencies, at the centre of a country’s economic development, TPOs are frequently required to advise on or coordinate the national branding campaign. Increasingly, TPOs are faced with the questions: What is national branding? How is it achieved and what is best practice in this area?

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