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Secrets of Intellectual Property

A Guide for Small and Medium-Sized Exporters

image of Secrets of Intellectual Property

Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement).

English Spanish, French

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What is the most practical way of applying for trademark protection inseveral countries?

If you would like to have your trademark protected in several countries, but you realize that filing a separate application in each country is complicated and expensive, you may want to file an application for international registration under the Madrid System, which is governed by two treaties: the Madrid Agreement Concerning the International Registration of Marks, and the Madrid Protocol. While some countries are party to both treaties, others are party to only one of the two. The system is administered by the International Bureau of WIPO, which maintains the International Register and publishes the WIPO Gazette of International Marks.

English Spanish, French

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