International Trade Forum

The International Trade Forum is the magazine of the International Trade Centre (ITC). It focuses on trade promotion and export development, as part of ITC’s technical cooperation programme with developing countries and economies in transition. The magazine is published quarterly since 1964 in English, French and Spanish.


Mexico: Building a global brand footprint

Mexico has in recent decades become one of the world’s most vibrant and stable economies. Its promising future has been underscored time and time again. The New York Times has stated that Mexico is set to become one of the most dominant economic powers of this century. Financial-services firms such as Accenture, Goldman Sachs, HSBC and PricewaterhouseCoopers suggest Mexico will be between the fifth- and eighth-largest economy in the world in years to come.


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