International Marketing and the Trading System

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This study deals with marketing principles and key managerial decisions facing small and medium-sized enterprises in developing and transition economies. It identifies and analyzes regulatory problems in export markets and presents case studies illustrating how business firms, in a variety of countries and industries, are affected by regulatory change and how they respond to it.

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The business firm and barriers to exporting

This chapter introduces the concept of ‘regulatory trade resistance’ as one of the major determinants of export performance and presents a marketing classification of internal (inside the firm) and external (outside the firm) barriers to exporting. The term refers to the cost effect of a wide range of rules and measures, procedures and related real-life practices which imply additional costs to the firm in terms of the money and effort needed to enter and operate in an export market.

English French

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