Case studies
- Author: International Trade Centre
- Main Title: International Marketing and the Trading System , pp 156-207
- Publication Date: November 2002
- DOI: https://doi.org/10.18356/88092535-en
- Language: English French
The application of marketing concepts and techniques is often described as a combination of art and science. Decision-making in export marketing is a skill that is developed over time, through practice. The purpose of this series of cases is to provide the reader with an opportunity to develop an understanding of the world trading system by relating WTO rules and procedures to real export problems facing managers in developing countries and transition economies.
© United Nations
ISBN (PDF):
9789213615331
Book DOI:
https://doi.org/10.18356/3eab1a82-en
Related Subject(s):
International Trade and Finance
Sustainable Development Goals:
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