Tourism Policy Review of Mexico

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The Mexico Tourism Policy Review provides an assessment of tourism-related policies, programmes and plans to support sustainable tourism development in Mexico. Policy recommendations focus on priority areas to help strengthen Mexico's tourism sector and take advantage of opportunities with strong potential for economic growth, investment and development, notably in the following areas: policy-making environment and governance arrangements; transport, mobility and connectivity for visitor travel; inclusive tourism growth, destination development and product and regional diversification; and investment and SME financing.

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Executive summary

Tourism is an important economic sector in Mexico, and the country plays a prominent role in tourism globally. The sector directly accounts for 8.5% of GDP, 5.8% of full-time paid employment (in the formal sector), and 77.2% of service exports. It contributes positively to Mexico’s Balance of Payments, and generates higher than average value to the economy. A record 32.1 million international tourists contributed MXN 246.1 billion (USD 15.5 billion) to the economy in 2015, with growth in people and monetary flows to the country outstripping growth in many advanced and emerging tourism economies in recent years. This follows a prolonged period of more modest growth. Domestic tourism is also significant, contributing 88 of every 100 Mexican pesos consumed by tourists in the country and supporting employment and development in regions which do not attract international visitors.


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