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Tourism and the Creative Economy

image of Tourism and the Creative Economy

As the significance of the creative economy continues to grow, important synergies with tourism are emerging, offering considerable potential to grow demand and develop new products, experiences and markets.These new links are driving a shift from conventional models of cultural tourism to new models of creative tourism based on intangible culture and contemporary creativity. This report examines the growing relationship between the tourism and creative sectors to guide the development of effective policies in this area. Drawing on recent case studies, it considers how to strengthen these linkages and take advantage of the opportunities to generate added value. Active policies are needed so that countries, regions and cities can realise the potential benefits from linking tourism and creativity. Key policy issues are identified.

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Hallyu and technology-based tourism in Korea

Creative tourism in Korea includes the creation of new directions in tourism through the application of creativity and imagination; the development of new tourism services through integration across industries; the creation of creative tourism products through the use of creative networks; and the discovery of high value-added tourism resources through linking and integrating tourism elements.

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