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Tourism and the Creative Economy

image of Tourism and the Creative Economy

As the significance of the creative economy continues to grow, important synergies with tourism are emerging, offering considerable potential to grow demand and develop new products, experiences and markets.These new links are driving a shift from conventional models of cultural tourism to new models of creative tourism based on intangible culture and contemporary creativity. This report examines the growing relationship between the tourism and creative sectors to guide the development of effective policies in this area. Drawing on recent case studies, it considers how to strengthen these linkages and take advantage of the opportunities to generate added value. Active policies are needed so that countries, regions and cities can realise the potential benefits from linking tourism and creativity. Key policy issues are identified.

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Foreword

This report is based on an OECD Tourism Committee review of the linkages and synergies between tourism and the creative industries. It has been prepared with the financial support from the Ministry of Culture, Sport and Tourism of Korea. Conducted in 2014, the review aims to better understand the emerging relationship between the tourism and creative sectors to support the development of effective policies in this area. It builds on previous OECD work on The Impact of Culture on Tourism (2009) and Food and the Tourism Experience (2012). The OECD recently reiterated the economic contribution made by the creative industries and emphasised the need to establish linkages with tourism.

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