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Tourism and the Creative Economy

image of Tourism and the Creative Economy

As the significance of the creative economy continues to grow, important synergies with tourism are emerging, offering considerable potential to grow demand and develop new products, experiences and markets.These new links are driving a shift from conventional models of cultural tourism to new models of creative tourism based on intangible culture and contemporary creativity. This report examines the growing relationship between the tourism and creative sectors to guide the development of effective policies in this area. Drawing on recent case studies, it considers how to strengthen these linkages and take advantage of the opportunities to generate added value. Active policies are needed so that countries, regions and cities can realise the potential benefits from linking tourism and creativity. Key policy issues are identified.

English French

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Creative tourism policies and practices

This chapter reviews the policies and practices adopted at national, regional and local level to capitalise on the potential growth and development opportunities of strengthening connections between tourism and the creative industries. It particularly draws on recent case studies prepared by OECD and non-member countries, illustrating innovative practices on the development and promotion of tourism associated with the creative industries.

English French

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