Tourism and the Creative Economy

image of Tourism and the Creative Economy

As the significance of the creative economy continues to grow, important synergies with tourism are emerging, offering considerable potential to grow demand and develop new products, experiences and markets.These new links are driving a shift from conventional models of cultural tourism to new models of creative tourism based on intangible culture and contemporary creativity. This report examines the growing relationship between the tourism and creative sectors to guide the development of effective policies in this area. Drawing on recent case studies, it considers how to strengthen these linkages and take advantage of the opportunities to generate added value. Active policies are needed so that countries, regions and cities can realise the potential benefits from linking tourism and creativity. Key policy issues are identified.

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Creative industries in the knowledge economy

“Creative industries” is a relatively new term that signals the growing importance of creativity and innovation in the knowledge economy. The creative industries cover a diverse range of sectors and activities and many definitions exist. This chapter reviews existing definitions and proposes a specific definition of the creative industries in relation to tourism. The development and growth of the creative industries are then examined and key policy areas are highlighted. The creative industries are supported by governments for many reasons, including promoting economic growth, job creation and exports; stimulating innovation; and supporting urban and regional regeneration.

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