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Tourism and the Creative Economy

image of Tourism and the Creative Economy

As the significance of the creative economy continues to grow, important synergies with tourism are emerging, offering considerable potential to grow demand and develop new products, experiences and markets.These new links are driving a shift from conventional models of cultural tourism to new models of creative tourism based on intangible culture and contemporary creativity. This report examines the growing relationship between the tourism and creative sectors to guide the development of effective policies in this area. Drawing on recent case studies, it considers how to strengthen these linkages and take advantage of the opportunities to generate added value. Active policies are needed so that countries, regions and cities can realise the potential benefits from linking tourism and creativity. Key policy issues are identified.

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Creative Austria content communication platform

Creative Austria (www.creativeaustria.at) is a communication platform that supports the marketing of a number of Austrian cities and regions, focused on target groups with a high interest in contemporary culture. Creative Austria communicates appropriate content from contemporary culture or the creative industries that can raise international interest in the Creative Austria member destinations. It does not focus on a specific creative industry sector, aiming to highlight any relevant content to generate general interest in the partner destinations.

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