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The Impact of Culture on Tourism

image of The Impact of Culture on Tourism
The Impact of Culture on Tourism examines the growing relationship between tourism and culture, and the way in which they have together become major drivers of destination attractiveness and competitiveness. Based on recent case studies that illustrate the different facets of the relationship between tourism, culture and regional attractiveness, and the policy interventions which can be taken to enhance the relationship, this publication shows how a strong link between tourism and culture can be fostered to help places become more attractive to tourists, as well as increasing their competitiveness as locations which to live, visit, work and invest.

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State of Michoacán, Mexico

Mexico and the State of Michoacán share with most developed countries an appreciation of cultural resources as factors for development. When Mexico’s Secretary of Tourism decided to diversify tourism development, not only by promoting sunny beach resorts, but by supporting the touristic development of sites that have a rich cultural heritage, tangible and intangible, the government of the State of Michoacán was ready to make the best of this opportunity. Michoacán is an entity that has worked to preserve its cultural heritage; and it values the force and worth of its resources as a first order tool to plan its own model within a State policy. 

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