The Impact of Culture on Tourism

image of The Impact of Culture on Tourism
The Impact of Culture on Tourism examines the growing relationship between tourism and culture, and the way in which they have together become major drivers of destination attractiveness and competitiveness. Based on recent case studies that illustrate the different facets of the relationship between tourism, culture and regional attractiveness, and the policy interventions which can be taken to enhance the relationship, this publication shows how a strong link between tourism and culture can be fostered to help places become more attractive to tourists, as well as increasing their competitiveness as locations which to live, visit, work and invest.

English Also available in: French

Conclusions, Policy Implications and Long-Term Challenges

This review has indicated the importance of culture and tourism as drivers of attractiveness and competitiveness. It seems that most regions are now actively developing their tangible and intangible cultural assets as a means to develop comparative advantage in an increasingly competitive tourism marketplace, and to create local distinctiveness in the face of globalisation.


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