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OECD Tourism Papers

This series is designed to make available to a wider readership selected studies drawing on the work of the OECD Tourism Committee (www.oecd.org/cfe/tourism). OECD Tourism papers address issues such as trends and policies, innovation, sustainability, skills and statistics. The series complements OECD tourism publications, and aims to share knowledge, stimulate discussion and analysis on specific topics and obtain feedback from wider interested audiences on specific topics.

English Also available in: French

Preparing the tourism workforce in Portugal for the digital future

After a decade of steady growth, the tourism sector in Portugal is facing its most acute challenge in modern times, in the wake of the COVID-19 pandemic. As inbound visitors return to Portugal, the tourism workforce will need digital skills to make effective use of new technologies, and exploit the opportunities digitalisation is opening up for marketing, as well as product and destination development. Successful digital uptake by businesses will be a driving force in building recovery and resilience in the longer term. While there has been progress in recent years, especially in response to the pandemic, there remains considerable scope to go further. To support this digital transformation, this report examines and assesses current policy approaches to support digital skills and workforce development in the sector, and presents a selection of policy considerations to: i) address digital transformation gaps, shortages and opportunities for workforce organisation and skills development, and ii) enhance governance mechanisms to support the digital skills transformation of the tourism workforce.

English

Keywords: workforce, digital transformation, Portugal, digital skills, digital future, tourism, governance
JEL: J24: Labor and Demographic Economics / Demand and Supply of Labor / Human Capital; Skills; Occupational Choice; Labor Productivity; L83: Industrial Organization / Industry Studies: Services / Sports; Gambling; Restaurants; Recreation; Tourism; Z38: Other Special Topics / Tourism Economics / Tourism: Policy
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