Perception of the Nordic Countries

China survey

image of Perception of the Nordic Countries

Increasing globalization is making the world smaller. The Nordic countries and their companies can benefit from this by exploring new markets. One of the most important markets to get established on is the Chinese, the biggest market in the world. In connection with the upcoming Worlds Exposition, EXPO 2010, hosted by the Chinese city of Shanghai, the Nordic council of Ministers has ordered a survey on the opinions and attitudes in China towards the Nordic Countries, Sweden, Norway, Finland, Denmark, and Iceland. The report is devised with the purpose of providing the countries and the Nordic council of Ministers with a tool to help plan their activities at EXPO 2010. The report emphasises on a range of different variables that shows the Chinese’ general positive assumption of the Nordic Countries especially on quality of life, public service, social environment, and economic achievements.




Spaven Evaluation and Research, of Brighton and Hove, England, was commissioned by the Nordic Council of Ministers (NCM) in April 2008 to design, manage and report on a survey of opinions and attitudes in China towards five Nordic countries: Denmark, Finland, Iceland, Norway and Sweden. It was agreed that the research vehicle would be the Global Market Insite (GMI) Poll Platform, a database of around 10 million people worldwide. People on the database accept in principle to take part in on-line surveys. Spaven Evaluation and Research is independent of GMI, but has had extensive experience of working with them in the context of the Anholt Nation and City Brands Indexes, regular surveys of international attitudes towards countries and cities. The contract for the actual polling was concluded between NCM and GMI.


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