OECD Tourism Trends and Policies 2016

image of OECD Tourism Trends and Policies 2016

Tourism Trends and Policies, published biennially, analyses tourism performance and major policy trends, initiatives and reforms across 50 OECD countries and partner economies, providing up-to-date tourism data and analysis. The report is an international reference and benchmark on how effectively countries are supporting competitiveness, innovation and growth in tourism.

Tourism has successfully weathered the effects of the global economic crisis, and active tourism policies have played an essential role in supporting a competitive and sustainable tourism economy. The 2016 edition captures these ongoing trends - presenting standardised data covering domestic, inbound and outbound tourism, enterprises and employment, and internal tourism consumption - and reports on how seamless transport can enhance the tourism experience, as well as the opportunities, challenges and implications of the sharing economy for tourism.

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In 2014 the number of international visitors to Korea stood at a record 14.2 million, an increase of 16.6% compared with 12.2 million in 2013. As inbound tourism has increased, the contribution of tourism to the development of the national economy has also gradually expanded. China is the most important inbound market for Korea, accounting for 6.1 million visitors, followed by Japan with 2.3 million visitors. The average expenditure of foreign tourists visiting Korea in 2014 was USD 1 606 per person. Expenditure of tourists from the Middle East exceeds USD 3 000 per person. Although the expenditure of Chinese tourists is lower at USD 2 095, the greater number of visitors makes China the most attractive market in economic terms. Japanese tourists have the lowest level of expenditure, at USD 999.

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