OECD Tourism Trends and Policies 2016

image of OECD Tourism Trends and Policies 2016

Tourism Trends and Policies, published biennially, analyses tourism performance and major policy trends, initiatives and reforms across 50 OECD countries and partner economies, providing up-to-date tourism data and analysis. The report is an international reference and benchmark on how effectively countries are supporting competitiveness, innovation and growth in tourism.

Tourism has successfully weathered the effects of the global economic crisis, and active tourism policies have played an essential role in supporting a competitive and sustainable tourism economy. The 2016 edition captures these ongoing trends - presenting standardised data covering domestic, inbound and outbound tourism, enterprises and employment, and internal tourism consumption - and reports on how seamless transport can enhance the tourism experience, as well as the opportunities, challenges and implications of the sharing economy for tourism.

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The number of international visitors to Japan increased by 29.4% to reach a record high of 13.4 million people in 2014. This follows a decade where international visitors grew from 5.21 million in 2003 to exceed 10 million for first time in 2013. International visitors arrivals continued to rise in 2015, with an estimated 16.3 million arrivals between January to October 2015 (48.2% increase compared to the same period of the previous year).

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