OECD Tourism Trends and Policies 2010

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The tourism sector, a vital driver of job-creation and growth, is under pressure. Facing an increasingly competitive landscape, tourism in many OECD countries has started to lag, in both growth rate and productivity. This book defines the major trends and challenges facing tourism in the next decade – from globalisation to environmental issues. To address these challenges, the book then provides specific policy guidance and recommendations for making tourism more competitive and environmentally sustainable. Tourism data from 42 countries are presented and analysed including all OECD countries, and fast-growing tourism centres such as Brazil, Chile, China and India.




Tourism is one of the most dynamic and fast-developing sectors in Turkey. The arrivals increased to 26.4 million and tourism receipts increased to USD 21.9 billion in 2008. The number of visitors from the OECD countries and eastern Europe considerably rose and accounted for 56.5% and 29.4%, respectively. Among the countries which sent largest number of tourists to Turkey, Germany ranked first with 16.8%, followed by the Russian Federation with 10.9% and United Kingdom with 8.2%. Some 4.9 million nationals travelled abroad in the same year giving a positive balance on tourism receipts. In 2009, tourist arrivals are estimated at 26.6 million and tourism receipts at USD 21.5 billion.


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