OECD Tourism Trends and Policies 2010

image of OECD Tourism Trends and Policies 2010

The tourism sector, a vital driver of job-creation and growth, is under pressure. Facing an increasingly competitive landscape, tourism in many OECD countries has started to lag, in both growth rate and productivity. This book defines the major trends and challenges facing tourism in the next decade – from globalisation to environmental issues. To address these challenges, the book then provides specific policy guidance and recommendations for making tourism more competitive and environmentally sustainable. Tourism data from 42 countries are presented and analysed including all OECD countries, and fast-growing tourism centres such as Brazil, Chile, China and India.



Tourism Trends in the OECD Area and Beyond

Over the last 20 years, tourism has made a significant contribution to world growth. International tourism has been the fastest-growing component of tourism, although for many OECD countries it remains less important than domestic tourism. Tourism has been variably impacted by the financial and economic crisis that hit the world economy in 2008 and 2009. International tourism has been affected more than domestic tourism and business tourism more than leisure tourism. Over the last two decades, competition on tourism markets has sharpened with the emergence of new destinations. In this context, the results from OECD countries are impressive. OECD countries continue to play a predominant role in international tourism both for outbound and inbound flows. Tourism enterprises have contributed greatly to the overall employment increase in the OECD. Demand trends have been changing tourism, in particular, there is a tendency towards more frequent trips during the year, coupled with shorter individual stays.


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