OECD Tourism Trends and Policies 2010

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The tourism sector, a vital driver of job-creation and growth, is under pressure. Facing an increasingly competitive landscape, tourism in many OECD countries has started to lag, in both growth rate and productivity. This book defines the major trends and challenges facing tourism in the next decade – from globalisation to environmental issues. To address these challenges, the book then provides specific policy guidance and recommendations for making tourism more competitive and environmentally sustainable. Tourism data from 42 countries are presented and analysed including all OECD countries, and fast-growing tourism centres such as Brazil, Chile, China and India.




The Swedish tourism industry contributes about 3% to Swedish GDP. Growth over the years has had a positive impact on employment and new enterprises, especially in sparsely populated areas. The recent global slowdown of the economy has, of course, had a certain impact on the Swedish tourism economy, but not very dramatically. The main reason for this is that in times of crisis in the economy, more Swedish tourists tend to stay at home or close to home, thus keeping the domestic tourism business at a relatively high level. In 2008, domestic tourist nights numbered 38 million, up 0.7% on 2007, although outbound trips also rose by 4.7%, to 13.3 million.


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