OECD Tourism Trends and Policies 2010

image of OECD Tourism Trends and Policies 2010

The tourism sector, a vital driver of job-creation and growth, is under pressure. Facing an increasingly competitive landscape, tourism in many OECD countries has started to lag, in both growth rate and productivity. This book defines the major trends and challenges facing tourism in the next decade – from globalisation to environmental issues. To address these challenges, the book then provides specific policy guidance and recommendations for making tourism more competitive and environmentally sustainable. Tourism data from 42 countries are presented and analysed including all OECD countries, and fast-growing tourism centres such as Brazil, Chile, China and India.




According to the Tourism Satellite Account methodology, tourism contributed 5% of GDP in 2003 and 5.5% of GDP in 2006 (by extrapolation). Data for 2008 show that total international tourist arrivals reached 1.77 million and total international tourist overnight stays reached 4.8 million. In terms of international overnight stays, in 2008 the largest market for Slovenia was Italy with 906 369 (18.7%), followed by Austria with 613 765 (12.7%) and Germany with 585 054 (12%). Other important tourist markets are: Croatia (6%), the United Kingdom (5.8%) the Netherlands (4.8%) and the Russian Federation (3.3%).


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