OECD Tourism Trends and Policies 2010

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The tourism sector, a vital driver of job-creation and growth, is under pressure. Facing an increasingly competitive landscape, tourism in many OECD countries has started to lag, in both growth rate and productivity. This book defines the major trends and challenges facing tourism in the next decade – from globalisation to environmental issues. To address these challenges, the book then provides specific policy guidance and recommendations for making tourism more competitive and environmentally sustainable. Tourism data from 42 countries are presented and analysed including all OECD countries, and fast-growing tourism centres such as Brazil, Chile, China and India.



New Zealand

International tourism makes a major contribution to the New Zealand economy, contributing 16.4% of New Zealand’s total export earnings. International tourism receipts reached NZD 9.3 billion in the year-ended March 2009 and is forecast to increase by 4.7% per year to 2015, with international visitor arrivals rising by 2.5% per year. Tourism growth has implications for the physical infrastructure, investment intentions and the skills and talents required of the workforce. All of these need to be of sufficient quality and quantity to support the sector, particularly in peak periods.


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