OECD Tourism Trends and Policies 2010

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The tourism sector, a vital driver of job-creation and growth, is under pressure. Facing an increasingly competitive landscape, tourism in many OECD countries has started to lag, in both growth rate and productivity. This book defines the major trends and challenges facing tourism in the next decade – from globalisation to environmental issues. To address these challenges, the book then provides specific policy guidance and recommendations for making tourism more competitive and environmentally sustainable. Tourism data from 42 countries are presented and analysed including all OECD countries, and fast-growing tourism centres such as Brazil, Chile, China and India.




The total number of foreign inbound tourists in 2008 was 6.89 million, an increase of 6.9% compared to the previous year. The number of outbound tourists was 12.0 million, a decrease of 10%. The decrease is believed to be due to the economic recession and a high exchange rate, which led to an overall decrease in international travel. Of the total foreign inbound tourists in 2008, travellers from Japan comprised the highest percentage at 34.5%, followed by those from China at 16.6%, from the US at 8.9%, and from Taiwan at 4.6%.


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