OECD Tourism Trends and Policies 2010

image of OECD Tourism Trends and Policies 2010

The tourism sector, a vital driver of job-creation and growth, is under pressure. Facing an increasingly competitive landscape, tourism in many OECD countries has started to lag, in both growth rate and productivity. This book defines the major trends and challenges facing tourism in the next decade – from globalisation to environmental issues. To address these challenges, the book then provides specific policy guidance and recommendations for making tourism more competitive and environmentally sustainable. Tourism data from 42 countries are presented and analysed including all OECD countries, and fast-growing tourism centres such as Brazil, Chile, China and India.




Tourism is one of the major sectors in the country’s economy. During fiscal year 2007, it is estimated that JPY 23.5 trillion, including JPY 1.5 trillion spent by visitors to Japan from overseas, were spent on travel in Japan. The Japanese spent JPY 4.3 trillion on travel overseas, and it is estimated that they spent a total of JPY 26.4 trillion (excluding JPY 1.5 trillion spent by visitors to Japan from overseas) on travel during the year.


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