OECD Tourism Trends and Policies 2010

image of OECD Tourism Trends and Policies 2010

The tourism sector, a vital driver of job-creation and growth, is under pressure. Facing an increasingly competitive landscape, tourism in many OECD countries has started to lag, in both growth rate and productivity. This book defines the major trends and challenges facing tourism in the next decade – from globalisation to environmental issues. To address these challenges, the book then provides specific policy guidance and recommendations for making tourism more competitive and environmentally sustainable. Tourism data from 42 countries are presented and analysed including all OECD countries, and fast-growing tourism centres such as Brazil, Chile, China and India.




In 2007 tourism contributed 4.8% of Italian GDP, and domestic tourism accounted for 7% of final consumption in the country. Some 9.7% of Italians workers are employed in the tourism industry which employed 1.246 million people in 2008 (3rd quarter), according to national figures. This represents a small fall in total tourism sector employment on 2007 (of 1.6%), although it was 11.9% greater than the total in 2004.


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