OECD Tourism Trends and Policies 2010

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The tourism sector, a vital driver of job-creation and growth, is under pressure. Facing an increasingly competitive landscape, tourism in many OECD countries has started to lag, in both growth rate and productivity. This book defines the major trends and challenges facing tourism in the next decade – from globalisation to environmental issues. To address these challenges, the book then provides specific policy guidance and recommendations for making tourism more competitive and environmentally sustainable. Tourism data from 42 countries are presented and analysed including all OECD countries, and fast-growing tourism centres such as Brazil, Chile, China and India.




According to the Tourism Satellite Account (TSA) of India for the year 2002-03, the contribution (both direct and indirect) of tourism in the GDP of the country was 5.8%, and its contribution to total employment was 8.3%. As the tourism sector has continuously witnessed high growth from 2002 to 2008, these shares are expected to have increased. The number of foreign tourist arrivals in India is estimated to have reached 5.37 million in 2008, having risen from 2.73 million in 2003, registering a compound annual average growth rate of 14.5%. Foreign exchange earnings from tourism rose from USD 4.46 billion in 2003 to about USD 11.7 billion in 2008, a compound annual average growth rate of 21.3%.


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