OECD Tourism Trends and Policies 2010

image of OECD Tourism Trends and Policies 2010

The tourism sector, a vital driver of job-creation and growth, is under pressure. Facing an increasingly competitive landscape, tourism in many OECD countries has started to lag, in both growth rate and productivity. This book defines the major trends and challenges facing tourism in the next decade – from globalisation to environmental issues. To address these challenges, the book then provides specific policy guidance and recommendations for making tourism more competitive and environmentally sustainable. Tourism data from 42 countries are presented and analysed including all OECD countries, and fast-growing tourism centres such as Brazil, Chile, China and India.




International tourism in Iceland is one of the major contributors to the economy, accounting for 6.2% of GDP in 2004 and reaching 7.5% in 2008. The sector also accounted for 16.9% of export earnings in 2008. International tourist receipts were ISK 51 290 million in 2008. Growth has been erratic since 2004, with arrivals increasing by 39.3% in the five years to 2008 and international tourism receipts by 96.6%.


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