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OECD Tourism Trends and Policies 2010

image of OECD Tourism Trends and Policies 2010

The tourism sector, a vital driver of job-creation and growth, is under pressure. Facing an increasingly competitive landscape, tourism in many OECD countries has started to lag, in both growth rate and productivity. This book defines the major trends and challenges facing tourism in the next decade – from globalisation to environmental issues. To address these challenges, the book then provides specific policy guidance and recommendations for making tourism more competitive and environmentally sustainable. Tourism data from 42 countries are presented and analysed including all OECD countries, and fast-growing tourism centres such as Brazil, Chile, China and India.

English

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France

Tourism in France accounts for 6.3% of gross domestic product and generates 1.8 million jobs (direct and indirect). France, which has been the top-ranking international destination in terms of volume for the past 15 years, now faces a new international environment in which global growth is driven by flows outside Europe and competitive new products are emerging.

English

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