OECD Tourism Trends and Policies 2010

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The tourism sector, a vital driver of job-creation and growth, is under pressure. Facing an increasingly competitive landscape, tourism in many OECD countries has started to lag, in both growth rate and productivity. This book defines the major trends and challenges facing tourism in the next decade – from globalisation to environmental issues. To address these challenges, the book then provides specific policy guidance and recommendations for making tourism more competitive and environmentally sustainable. Tourism data from 42 countries are presented and analysed including all OECD countries, and fast-growing tourism centres such as Brazil, Chile, China and India.




Tourism is an important industry in the national economy and plays an important role in expanding domestic demand and in promoting economic growth. Tourism consumption has taken a significant position in the total demand especially in residents’ consumption. In 2007, the tourism industry was about 1.3% of gross domestic product and the share of tourism expenditure in exports of goods was 3.4% and the share of tourism expenditure in exports of services was 33.7%.


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