OECD Tourism Trends and Policies 2010

image of OECD Tourism Trends and Policies 2010

The tourism sector, a vital driver of job-creation and growth, is under pressure. Facing an increasingly competitive landscape, tourism in many OECD countries has started to lag, in both growth rate and productivity. This book defines the major trends and challenges facing tourism in the next decade – from globalisation to environmental issues. To address these challenges, the book then provides specific policy guidance and recommendations for making tourism more competitive and environmentally sustainable. Tourism data from 42 countries are presented and analysed including all OECD countries, and fast-growing tourism centres such as Brazil, Chile, China and India.




In line with international recommendations, the National Tourism Board, SERNATUR, has constructed a Tourism Satellite Account (TSA) for the years 2003 to 2006.

International tourist arrivals totalled 2 710 000 in 2008, an increase of 45.1% on 2004, representing an annual average rate of growth of 9.7%. Income from tourism (foreign exchange receipts) reached USD 1 617 million in 2008. The top five origin markets for visits to Chile in 2008 were Argentina, Bolivia, Peru, Brazil and the United States. Together these five countries contributed 70.3% of all international arrivals in the year.


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