OECD Tourism Trends and Policies 2010

image of OECD Tourism Trends and Policies 2010

The tourism sector, a vital driver of job-creation and growth, is under pressure. Facing an increasingly competitive landscape, tourism in many OECD countries has started to lag, in both growth rate and productivity. This book defines the major trends and challenges facing tourism in the next decade – from globalisation to environmental issues. To address these challenges, the book then provides specific policy guidance and recommendations for making tourism more competitive and environmentally sustainable. Tourism data from 42 countries are presented and analysed including all OECD countries, and fast-growing tourism centres such as Brazil, Chile, China and India.




According to the Tourism Satellite Account (TSA), the direct and indirect value-added effects of tourism in 2008 amounted to EUR 23.6 billion (8.4% of GDP). In 2008, 181 000 people (2007: 169 000) were employed in the accommodation and restaurant industry, i.e. 5.3% of the total number of employees in Austria, of which around 60% are female (Source: Austrian Social Security Institutions).


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