Italy: Review of Issues and Policies

image of Italy: Review of Issues and Policies

This report sets out the main analysis and recommendations of the tourism policy review of Italy. It  assesses the current state of tourism performance in Italy, its framework conditions and business environment, the existing set of tourism policies and programmes, especially in the area of statistics, promotion and education and training.  The report presents a series of policy recommendations intended to support policy and programme development in Italy in order to develop and strengthen further the tourism sector and to provide inspiration to policy makers in other countries faced with similar challenges.  The report includes international learning models from  the United Kingdom, Canada, Spain and Switzerland.

English Also available in: Italian

Executive Summary

Tourism is one of Italy's most significant economic sectors and its long-term development potential is important, especially for the southern regions. Tourism is a significant exports driver representing around 40% of the exports of services. The Italian tourism economy is highly internationalised. However, the domestic market is predominant (57% of all nights), especially in the south (75%). While direct tourism spending amounted to 5% of GDP, the direct and indirect impacts were around 10% of GDP in 2009. Employment is also significant; Italy has one of the highest shares of people employed in tourism in Europe. In 2009, international tourism revenues represented EUR 31 billion, and domestic revenues (holidays only) EUR 33 billion. Weaknesses in tourism statistics lead to an underestimation of the tourism economy and make the evaluation of the Italian tourism economy and comparisons with other countries difficult. After an exceptionally challenging year in 2009, international tourism in Italy is strongly recovering in 2010 (+6% for January - July 2010).

English Also available in: Italian

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error